Inside MCP: How AI Agents Are Learning to Talk to Each Other

Inside MCP: How AI Agents Are Learning to Talk to Each Other

Author: Brave Software April 22, 2026 Duration: 33:04

Andy Maskin, Director of AI Creative Technology at Publicis Sapient, explains why brands are shifting from SEO to "AI visibility," where success is no longer about ranking on search engines but instead showing up in tools like ChatGPT. He also explains how agentic AI fails without clean data and modernized systems.

  • How MCP (Model Context Protocol) enables AI agents to communicate and coordinate tasks using natural language across systems

  • Why the most transformative AI use cases won't come from prototypes, and how technical debt is a hidden blocker

  • Ways AI is pushing companies to rethink customer experience, such as eliminating friction from chatbots

  • Examples of AI transformation features from companies layering agentic systems on top of legacy infrastructure and unclean data

Guest Bio:
Andy Maskin is Director of AI Creative Technology at Publicis Sapient. He's a Generative AI SME in both theory and practice, with a current focus on agentic marketing applications. Across his career he's focused on the way technology is impacting consumer trends, and has led and built innovation labs. Andy's thought leadership has been published in major trade publications.

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About this Show:

The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!

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Music by: Ari Dvorin

Produced by: Sam Laliberte


Hosted by Brave Software, The Brave Technologist is a series for anyone curious about the real human impact of our digital evolution. It moves past the surface-level buzzwords to ask how technologies like AI, machine learning, and Web3 actually affect everyday decisions, privacy, and the fabric of society. The conversations here are grounded and thoughtful, prioritizing the user's perspective in a landscape often dominated by abstract visions of disruption. You'll hear from builders, thinkers, and technologists who are shaping these tools, discussing not just what is possible, but what is responsible and meaningful. This podcast sits at the intersection of technology, business, and marketing, examining how these forces converge to shape our collective future. It’s for listeners who want to understand the "why" and "for whom" behind the code, offering a nuanced take that is often missing from tech commentary. Tune in for a deeper, more inclusive dialogue about the systems that are redesigning our world.
Author: Language: English Episodes: 100

The Brave Technologist
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