2025 reflections and a nod to '26

2025 reflections and a nod to '26

Author: Ayo Abbas, Marketing Consultant December 19, 2025 Duration: 21:46

Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2025 in our End of year reflections and predictions.

It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and where I'm planning to take the show in 2026.

Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated.

Resources and links

Abbas Marketing

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

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Episodes in 2025

Ep 92: AI in marketing: The good, the bad, and the reality

Ep 91: Why marketing funnels don't work for B2B and what to do instead

Ep 90: Lessons learned from 5 years of podcasting

Ep 89: Using spoken communication to build confidence and authority with Tom Coupe

Ep 88: Architecture and construction industry awards from three perspectives

Ep 87: How to bring 'boring' industries to life with Michelle Garrett and Ayo Abbas

Ep 86: Making the most out of your time at UKREiiF, part II, with Nathan Spencer, Jeremy Brim and Ayo Abbas

Ep 85: Making the most out of your time at UKREiiF, part I, with Nathan Spencer, Jeremy Brim and Ayo Abbas

Ep 84: Reframing sustainability and climate communications - Part 2, with Rosie Cade and Brigitte Clements

Ep 83: Reframing sustainability and climate communications with Rosie Cade and Brigitte Clements

Ep 82: We’re back for 2025


Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
Podcast Episodes
How to make sure you get the most value out of industry events? [not-audio_url] [/not-audio_url]

Duration: 11:46
There are so many construction industry shows coming up in the next few months, so if you're wondering how you can turn your event attendance into a networking and opportunities juggernaut, then you're in luck. This epis…
Finding your voice to spark change with Professor Sadie Morgan [not-audio_url] [/not-audio_url]

Duration: 37:53
Hello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a…
Introducing AI: get smarter with your built  environment marketing [not-audio_url] [/not-audio_url]

Duration: 37:49
2023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming.So for the first 2024 season episode of The Built Environment Marketing Show, I'm j…
EP 61: End of year round-up [not-audio_url] [/not-audio_url]

Duration: 20:48
Hello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing.Today is my special end of yea…
Ep 60: From ballerina to architecture marketing with Ellie Sharpe [not-audio_url] [/not-audio_url]

Duration: 36:27
Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.Today’s episode features Ellie Sharpe, the Marketing and Business Development Director at…
Ep 59: How to master LinkedIn as marketers [not-audio_url] [/not-audio_url]

Duration: 30:39
Welcome to the latest epsiode of the Built Environment Marketing show hosted by me Ayo Abbas, Marketing Consultant, Content Creator, Speaker and Trainer. This episode is from a recent live that I did with Stacey Meadwell…