Are you networking in the right rooms? with Ayo Abbas

Are you networking in the right rooms? with Ayo Abbas

Author: Ayo Abbas, Marketing Consultant February 20, 2026 Duration: 13:43

Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.

Most built environment firms know networking matters but are they actually in the right rooms? In this solo episode, I share a real decision I had to make between two events on the same day, and why choosing the less familiar option led to two potential project conversations by the time I got home.

This episode looks at why strategic networking has to match your positioning and what happens when it doesn't.

If you're an architect, engineer, or consultant spending time going to events that aren't converting, this one's for you.


Key takeaways

  1. Your networking strategy should directly reflect your positioning
  2. Being 'out there' isn't enough. Visibility only counts when you're visible to the right people
  3. Most firms are spending the majority of their networking time with competitors
  4. Strategic networking comes down to three things happening at once: the right decision makers, at the right time, in the right context
  5. The firms winning better work at better fees go to fewer events — but they make each one count. Focus beats volume every time.

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

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Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers