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Building visibility through thought leadership with Ayo Abbas

Building visibility through thought leadership with Ayo Abbas

Author: Ayo Abbas, Marketing Consultant September 11, 2026 Duration: 9:57
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
ArtsBusinessDesignEntrepreneurshipMarketing

Why do some people get seen and others don't? In this solo episode, Ayo talks visibility and thought leadership, and the invisible work sitting underneath both.

Nobody just lands on a stage, a panel or an advisory board. Ayo shares the six months of unseen work behind one senior director's conference appearance, and why that story stopped a room of junior engineers in their tracks. Then she turns to the other side of invisible work: the expertise technical leaders hold that rarely travels beyond a handful of people.

We cover:

  • What visibility and thought leadership actually mean
  • The real question to ask instead of “why not me”
  • A behind-the-scenes story of what it really takes to land a stage moment
  • Why untapped technical expertise is a genuine commercial loss
  • What to do next, whether you're a marketer or a technical / design lead

Work with Ayo

Want help with your own marketing and BD strategy in architecture, engineering or construction? That's what I do at Abbas Marketing. Get in touch: ayo@abbasmarketing.com or head to abbasmarketing.com

Links

Ayo Abbas - Abbas Marketing

About the show

The Built Environment Marketing Show is hosted by Ayo Abbas. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

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Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 50

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The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
Podcast Episodes
Ep 72: Introducing ‘The Practical Snacks’ marketing mini-series [not-audio_url] [/not-audio_url]

Duration: 2:29
Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme.The mini-series is brought to you by Ayo Abbas from Abb…
How to make sure you get the most value out of industry events? [not-audio_url] [/not-audio_url]

Duration: 11:46
There are so many construction industry shows coming up in the next few months, so if you're wondering how you can turn your event attendance into a networking and opportunities juggernaut, then you're in luck. This epis…

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