Ep 07: Clients, Business Development and Campaigns with Helen Shea & Christine Baltas

Ep 07: Clients, Business Development and Campaigns with Helen Shea & Christine Baltas

Author: Ayo Abbas, Marketing Consultant September 10, 2020 Duration: 27:16

Welcome to Marketing In Times of Crisis and I’m your host freelance marketing consultant Ayo Abbas from Abbas Marketing.  Today my guests Helen Shea from Ashurst and Christine Baltas from Eversheds Sutherlands. They’re both real estate business development leads and give their insights on marketing.

Key takeaways

• The need for laser focus on building and maintaining client relationships

• The difference between real estate legal marketing and the traditional built environment.

• The importance of revenue generation and why it shouldn’t be a ‘dirty’ word

• Why campaigns and thought leadership are so important particularly for key issues such as climate change and sustainability.


This episode was recorded on Wednesday August 12 2020.


Resources

Abbas Marketing


Ashurst

Eversheds Sutherland


Marketing In Times of Crisis Podcast website


If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo


Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
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