Ep 10: Branding and Marketing as an Investment with Renee O'Dobrinak, Hawkins Brown

Ep 10: Branding and Marketing as an Investment with Renee O'Dobrinak, Hawkins Brown

Author: Ayo Abbas, Marketing Consultant October 22, 2020 Duration: 31:31

Welcome to the latest episode of Marketing In Times of Crisis.  I’m your host Ayo Abbas, a built environment marketing consultant. Today my guest is Renee O’Drobinak who is Communications Manager at Hawkins Brown architects.   

Key takeaways

  • How branding is important and it takes time to get right. It’s far more than just your logo and colours and is about capturing the essence of who your company is.
  • How marketing should be seen as a long term investment that needs constant ‘topping up’ so that it can help your business to grow and thrive.
  • Why we all should try to be a bit bolder in our messaging and stand for something. 
  • Why architects should make our communications more digestible and understandable particularly with the growing importance of  digital communications. 

Resources

Hawkins Brown

Abbas Marketing 

Carbon Counts, Fielden Clegg Bradley

Marketing In Times of Crisis homepage

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Recorded on Friday 02 October 2020.

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Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
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