Ep 11: Networking, Social Media and Running for RIBA with Sumita Singha

Ep 11: Networking, Social Media and Running for RIBA with Sumita Singha

Author: Ayo Abbas, Marketing Consultant November 5, 2020 Duration: 21:57

Welcome to the latest episode of Marketing In Times Of Crisis and I’m your host marketing consultant Ayo Abbas. My guest today is the formidable Sumita Singha who is an architect, author and artist.  Earlier this year Sumita's industry profile was raised when she ran as a candidate for the RIBA presidency.

Key Takeaways

-       The opportunities for young practices to partner up with larger ones – particularly now

-       The importance of networking to win work and ideas on how to build that up

-       The advice that she gives to architectural students that she teaches who are entering the job market now
-      What she learnt running for the RIBA presidential election and what that taught her about marketing 

Resources

Ecologic Architects

Abbas Marketing

Marketing In Times of Crisis Podcast Home Page



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Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
Podcast Episodes
Ep 14: One Tip Special Compilation Episode [not-audio_url] [/not-audio_url]

Duration: 20:38
As an end of year treat and to hopefully spur you on into 2021, here's a special compilation episode of my Marketing In Times of Crisis podcast. Each of my guests gives their one tip at the end of their podcast interview…

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