Ep 13: Global & Internal Communications and Campaigns with Vanessa Talbot-Brown, Buro Happold

Ep 13: Global & Internal Communications and Campaigns with Vanessa Talbot-Brown, Buro Happold

Author: Ayo Abbas, Marketing Consultant December 4, 2020 Duration: 39:53

Welcome to the latest episode of Marketing In Times of Crisis and I'm your host Ayo Abbas, a marketing consultant who specialises in all things built environment.  

Today's guest is someone I've known for years on the engineering and architectural marketing circuit, Vanessa Talbot-Brown who leads the marketing team at engineering firm Buro Happold.

The brilliant marketing efforts of her team were recently recognised with them winning not one but  two Archiboo Awards - awards which are dedicated to showcasing the best of digital communications in the built environment industry. 

Key takeaways

  • The importance of internal comms and having a clear purpose
  • How themes and issue based global campaigns  help to unite their global marketing efforts
  • The need for agility and being able to respond quickly in a crisis and embrace digital communications.

Rate and review us
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Resources
Buro Happold website
Abbas Marketing website
Stride Treglown
56 Black Men - Cephas Williams
Archiboo Awards
Conisbee

Recorded on Monday 16th November 2020. 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo


Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
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