Ep 16: Campaigns, Strategy and Winning Work with Emily Binning from WSP

Ep 16: Campaigns, Strategy and Winning Work with Emily Binning from WSP

Author: Ayo Abbas, Marketing Consultant February 26, 2021 Duration: 44:00

Welcome to the latest episode of Marketing In Times of Crisis hosted by me, Ayo Abbas, a marketing consultant who specialises in all things built environment.  

Today's guest is Emily Binning who is the UK Head of Brand and Marketing at global engineering powerhouse WSP.  I know Emily from when we both worked at Arup and this interview was a lovely way to reconnect. 

Key takeaways

  • How strategy should be simple and, on a page
  • How to push back on BAU (Business As Usual) activity so that you can focus on the things that are strategically important to the business 
  • Building a high performing marketing team and create the right environment for them to flourish 
  • The importance of having a good  martech stack  (marketing technology) - it's been a lifeline during lockdown for her marketing team

Rate and review us
Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word. 

Resources
WSP UK site
WSP Hour / Changemakers Campaign
ALDI Twitter campaign
Abbas Marketing


Recorded on Monday 25 January 2021. 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo


Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
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