Ep 23, PT 1, Strategy, COVID 19 Response and Elevating The Role of Marketing, Danielle Regan and Dave Hendy, Mace

Ep 23, PT 1, Strategy, COVID 19 Response and Elevating The Role of Marketing, Danielle Regan and Dave Hendy, Mace

Author: Ayo Abbas, Marketing Consultant September 24, 2021 Duration: 26:33

Hello and welcome to the latest episode of Marketing In Times of Recovery hosted by  Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing.

It's part one of a two-parter with today’s guests are Danielle Regan and Dave Hendy from Mace. 


In our discussion, we talk about:

  • The role of the business partner as the glue that joins the marketing team with the business. 
  • The McKinsey Framework that helped support Mace’s business strategy through the pandemic
  • How the role of internal comms became more open and transparent. 

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Resources

Abbas Marketing

Mace Group

McKinsey Framework - Beyond coronavirus: The path to the next normal


This episode was recorded on July 01 2021.


The next episode is live now if you want to find out more about how Mace tackled internal comms and purpose.


If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo


Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
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