Ep. 24 - Marketing and Business Development Fundamentals, Iben Falconer, SOM

Ep. 24 - Marketing and Business Development Fundamentals, Iben Falconer, SOM

Author: Ayo Abbas, Marketing Consultant October 15, 2021 Duration: 38:56
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
ArtsBusinessDesignEntrepreneurshipMarketing

Hello and welcome to the latest episode of Marketing In Times of Recovery.  And I’m your host Ayo Abbas, a built environment marketing consultant who delivers strategy, awesome content and campaigns for leading built environment firms.   

I first heard today’s guest on a podcast last year and she has been on my wishlist ever since. She is Iben Falconer from SOM and she’s based in New York.

In this fascinating interview we touch on:

  • how large firms handle and manage marketing and BD,  
  • her quest to demystify business development and how she’s working on a long-term strategy to embed BD across their global firm.  
  • how she leads their global marketing and BD team and what it’s like to start a new role during a global pandemic. 

Rate and review

If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think. 

This episode was recorded on Thurs June 03 2021

Resources

Abbas Marketing

SOM


If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo


Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

Official website RSS
instagramlinkedin
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
Podcast Episodes
Ep 72: Introducing ‘The Practical Snacks’ marketing mini-series [not-audio_url] [/not-audio_url]

Duration: 2:29
Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme.The mini-series is brought to you by Ayo Abbas from Abb…

«1234567...10»