Ep 32: Marketing Models: Collectives with Tanisha Raffiuddin and Luke Neve

Ep 32: Marketing Models: Collectives with Tanisha Raffiuddin and Luke Neve

Author: Ayo Abbas, Marketing Consultant April 8, 2022 Duration: 37:41

Collaboration is a hot topic across the built environment as people realise that we can do so much more together so today’s episode delves into collectives and how they can help to supercharge your marketing.

My guests are Tanisha Raffiuddin from the LDN Collective and Luke Neve from Comms Crits who talk about their work as comms specialists who work as part of collectives. 

Timestamps

00:00:00: Introduction

00:01:38: Tanisha's and Luke's collectives

00:04:02: Luke's three steps

00:07:49: Tanisha's MO

00:10:37: Clients' benefits from employing a collective

00:13:31: Downsides to collectives

00:17:17: Collective success stories

00:22:42: How to appoint a collective

 00:27:24: Be prepared to receive honest feedback

00:35:39: Final thoughts

Marketing In Times of Recovery is the built environment marketing podcast and this is the third part of my marketing models mini-series which looks at different ways to get your marketing done.  Check out episode 1 here group/online programmes and episode 2 here - consultants/independents. 

Marketing In Times of Recovery is hosted by built environment marketing consultant, Ayo Abbas from Abbas Marketing.  Sign up for my monthly roundup here for the latest built environment marketing news

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Resources

Abbas Marketing

Comms Crits

LDN Collective

Concept Culture

Neve.agency

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo


Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
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