Ep 55: Content, Climate and Thought leadership with Rachel Davies, Hoare Lea

Ep 55: Content, Climate and Thought leadership with Rachel Davies, Hoare Lea

Author: Ayo Abbas, Marketing Consultant September 15, 2023 Duration: 27:55

Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.

I’ve been a fan for a long-time of Hoare Lea's marketing so it has been really lovely to connect with Rachel Davies via LinkedIn and now on this podcast to find out more about how they do it. It was such an interesting honest conversation.

We cover:

  • The importance of thought leadership, how to get buy-in for it and how to do it.
  • How they take a ‘no brochure’ approach and champion digital
  • How they choose digital channels
  • The importance of diversity and inclusion.

Resources


The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.

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Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
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