Ep 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen Drew

Ep 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen Drew

Author: Ayo Abbas, Marketing Consultant October 13, 2023 Duration: 40:34

Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode was recorded as a LinkedIn Live that I did with Stephen Drew from the Architecture Social.

I’ve seen a lot as a marketer, so I was pretty chuffed to talk through the Top 5 mistakes that I see firms make when marketing.

Our chat has now been turned into my latest podcast episode that is out today.

It's a fun, high-energy, tongue-in cheek episode packed with hints, tips, banter and stories so you can avoid the pitfalls that we’ve identified.

Resources and Links

Abbas Marketing website

Architecture Social Website

Build-Up Networking Community

Viral post with to.scale co-lab with Architecture Social

About the show

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:



Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
Podcast Episodes
Ep 14: One Tip Special Compilation Episode [not-audio_url] [/not-audio_url]

Duration: 20:38
As an end of year treat and to hopefully spur you on into 2021, here's a special compilation episode of my Marketing In Times of Crisis podcast. Each of my guests gives their one tip at the end of their podcast interview…

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