EP 61: End of year round-up

EP 61: End of year round-up

Author: Ayo Abbas, Marketing Consultant December 18, 2023 Duration: 20:48

Hello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing.

Today is my special end of year episode so you'll get:

  • My podcast stats in numbers
  • A whistle-stop tour of the key themes and discussions from my episodes this year
  • A look forward to what's in store for '24
  • And some of the Bloopers from this season.

Thanks to all my listeners and guests who have supported the show this year.

Episodes

Ep 60: From ballerina to architecture marketing with Ellie Sharpe

Ep 59: How to master LinkedIn as marketers

Ep 58: Growing and marketing your profile online with Chris Simmons

Ep 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen Drew

Ep 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part II

Ep 55: Content, Climate and Thought leadership with Rachel Davies, Hoare Lea

Ep 54: B2B Content creation: Avoiding overwhelm and getting strategic

Ep 53: Growing an architectural firm with Andy Matthews, Andy Matthews Studio

EP 52: Boring, boring, boring: how to inject creativity into your marketing

EP 51: Property, pavilions and partnerships with Andrew Foord, JLL

Ep 50: Repurposing and making the most of content with Stacey Meadwell, Susie Lober and Ayo Abbas

Ep 49: Getting the most out of events with Nathan Spencer, Karen Willey and Ayo Abbas

Ep 48: The changing social media landscape with Ayo Abbas

Ep 47: Marketing to help make the world a better place with Tristram Carfrae, Arup

Ep 46: Brand It's Personal, Dominique Staindl, Christopher Moore & Ayo Abbas

Ep 45: A concrete approach to TikTok with Andrew Athias

Ep 44: ChatGPT and AI: A big opportunity?

Resources and links

12 days of Martech download

How to tell stories to get better clients webinar - Architizer Future Fest

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:



Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
Podcast Episodes
How to make sure you get the most value out of industry events? [not-audio_url] [/not-audio_url]

Duration: 11:46
There are so many construction industry shows coming up in the next few months, so if you're wondering how you can turn your event attendance into a networking and opportunities juggernaut, then you're in luck. This epis…
Finding your voice to spark change with Professor Sadie Morgan [not-audio_url] [/not-audio_url]

Duration: 37:53
Hello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a…
Introducing AI: get smarter with your built  environment marketing [not-audio_url] [/not-audio_url]

Duration: 37:49
2023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming.So for the first 2024 season episode of The Built Environment Marketing Show, I'm j…
Ep 60: From ballerina to architecture marketing with Ellie Sharpe [not-audio_url] [/not-audio_url]

Duration: 36:27
Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.Today’s episode features Ellie Sharpe, the Marketing and Business Development Director at…
Ep 59: How to master LinkedIn as marketers [not-audio_url] [/not-audio_url]

Duration: 30:39
Welcome to the latest epsiode of the Built Environment Marketing show hosted by me Ayo Abbas, Marketing Consultant, Content Creator, Speaker and Trainer. This episode is from a recent live that I did with Stacey Meadwell…