Ep 77: How to win your first projects as a new built environment company

Ep 77: How to win your first projects as a new built environment company

Author: Ayo Abbas, Marketing Consultant September 27, 2024 Duration: 21:21

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session.

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When there's upheaval in the construction industry, many new practices spring up from the ashes, as bad news is often the catalyst for people to set up their own businesses. If that's something you're thinking of doing now or in the not too distant future, this episode is for you as it where I ponder 'How to win your first projects as a new built environment company'

Even if you're an already established firm, many of the ideas I share in this episode are just as applicable to you.

Resources and Links

Abbas Marketing

Ep 65: Successful marketing starts with messaging, targeting and positioning

SEO basics to keep your content on top

Magnus Ström: Ep 25: Finding your niche and focus

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

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Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers
Podcast Episodes
How to make sure you get the most value out of industry events? [not-audio_url] [/not-audio_url]

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There are so many construction industry shows coming up in the next few months, so if you're wondering how you can turn your event attendance into a networking and opportunities juggernaut, then you're in luck. This epis…
Finding your voice to spark change with Professor Sadie Morgan [not-audio_url] [/not-audio_url]

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Hello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a…
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2023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming.So for the first 2024 season episode of The Built Environment Marketing Show, I'm j…
EP 61: End of year round-up [not-audio_url] [/not-audio_url]

Duration: 20:48
Hello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing.Today is my special end of yea…
Ep 60: From ballerina to architecture marketing with Ellie Sharpe [not-audio_url] [/not-audio_url]

Duration: 36:27
Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.Today’s episode features Ellie Sharpe, the Marketing and Business Development Director at…
Ep 59: How to master LinkedIn as marketers [not-audio_url] [/not-audio_url]

Duration: 30:39
Welcome to the latest epsiode of the Built Environment Marketing show hosted by me Ayo Abbas, Marketing Consultant, Content Creator, Speaker and Trainer. This episode is from a recent live that I did with Stacey Meadwell…