Smart Cities, Branding & Digital [REPLAY] with Rick Robinson, Jacobs

Smart Cities, Branding & Digital [REPLAY] with Rick Robinson, Jacobs

Author: Ayo Abbas, Marketing Consultant April 22, 2022 Duration: 36:33
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
ArtsBusinessDesignEntrepreneurshipMarketing

Today I'm replaying my most downloaded episode with one of my most fascinating conversations with Rick Robinson who leads the global smart places team at Jacobs.  This was recorded during lockdown one in August 2020 so it's interesting to look back on what was going on then and how much is still very much relevant today.

Rick aka The Urban Technologist is a tech and digital pioneer who brings a unique macro level perspective to our built environment conversation. He touches on some of the major issues such as climate change including the Pivot Projects initiative that he's been taking part in , net zero and digital poverty that society and our industry must look to address. 

Key Takeaways   

  • The importance of personal brand and how that can help companies and build trust  
  • The role of smart cities and digital infrastructure in a post covid world  
  • Potential areas of opportunity for built environment practitioners as we reimagine our cities Tips for those looking to start their journey on social media.

As always, if you enjoy this podcast please do consider leaving a review on Apple podcasts or Spotify. And I'll see you again in two weeks' time with a new episode.


Resources 
Jacobs
Pivot Projects
The Urban Technologist
Abbas Marketing

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo


Hosted by marketing consultant Ayo Abbas, The Built Environment Marketing Show carves out a necessary space for professionals in architecture and engineering. This isn't a general business podcast; it's a focused conversation on the specific strategies and tactics that resonate within the built environment. Ayo brings forward voices and perspectives that often go unheard in mainstream marketing discussions, ensuring the content is both relevant and refreshingly practical. Each episode is built on the premise that effective marketing for these creative, technical fields requires a specialized approach. You'll hear from experts who understand not just marketing theory, but what actually works when trying to reach clients, win projects, and build a reputation in these industries. The discussions move beyond abstract ideas to deliver actionable hints and tips you can apply directly to your practice. Tuning into this podcast means getting a candid look at the challenges and opportunities of promoting design and engineering services, all from a host and guests who have been in the trenches. It’s an independent resource dedicated to making marketing feel less like a foreign language and more like a powerful tool for growth.
Author: Language: English Episodes: 100

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The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
Podcast Episodes
Ep 72: Introducing ‘The Practical Snacks’ marketing mini-series [not-audio_url] [/not-audio_url]

Duration: 2:29
Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme.The mini-series is brought to you by Ayo Abbas from Abb…

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