Selling SDKs in the era of many Claudes (Interview)

Selling SDKs in the era of many Claudes (Interview)

Author: Changelog Media February 19, 2026 Duration: 1:50:11
Steve Ruiz joins us for a deep-dive on tldraw (a very good free whiteboard) and the business he's built selling SDKs that help others build very good whiteboards (and more) with tldraw's high-performance web canvas. Along the way, we discuss the excitement/fear we share about keeping our agents busy, how SDK and infra companies are affected differently by agentic software than SaaS companies, how Steve is approaching the coming era of internal tooling, what will happen when we equip LLMs with an infinite canvas, and more.

Each week, the team at Changelog Media sifts through the noise of the software world to bring you a thoughtful mix of news, analysis, and conversation. The Changelog: Software Development, Open Source is more than a weekly brief; it’s a long-form dialogue with the developers, maintainers, and thinkers who are shaping the future of technology. You’ll hear in-depth technical interviews that go beyond surface-level takes, exploring the real challenges and triumphs behind significant open source projects and industry trends. The discussion is grounded in the daily reality of building software, making the content immediately relevant whether you’re a seasoned engineer or deeply curious about the craft. This podcast operates with the belief that open source is more than code-it’s about the people and the communities that sustain it. By tuning in, you join a conversation that values depth over hot takes and substance over speed, all while keeping a pulse on the weekly developments that matter. It’s a consistent source for anyone who wants to understand not just what is changing in software development, but why it matters and how it all fits together.
Author: Language: en-us Episodes: 50

The Changelog: Software Development, Open Source
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