Ep 75 - ChatGPT-Searchable With Tom Schwab

Ep 75 - ChatGPT-Searchable With Tom Schwab

Author: Cary Weston June 24, 2025 Duration: 47:10
The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
BusinessEducationMarketingSelf Improvement

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Episode Summary

In this episode of the ChatGPT Experiment, Cary Weston chats with Tom Schwab, the Chief Evangelist Officer of Interview Valet, an agency that helps businesses grow by leveraging podcast interviews. The conversation dives into the evolving landscape of search, particularly how AI and ChatGPT are shifting how potential customers discover businesses. They explore how long-form, collaborative content, especially podcasting, is becoming more valuable not just for human engagement, but for AI-driven discovery as well.

3 Key Takeaways

  • AI Referrals Are Real (and Growing): ChatGPT is now a top source of qualified referrals for Interview Valet. Users are asking it for recommendations, and it's returning well-ranked sources based on long-form content and sentiment.

  • Long-Form, Collaborative Content Wins: AI and people both value deep, authentic conversations. Podcast interviews, in particular, rank well because they offer substantial, sentiment-rich content.

  • Be Discoverable and Authentic: Businesses should focus on clarity—clearly state who you serve and who you don't. Creating helpful, honest content (including tone and voice) improves AI visibility and builds trust with real people too.

About Tom Schwab

Tom Schwab is the Chief Evangelist Officer at Interview Valet, a company dedicated to turning podcast interviews into powerful marketing tools. With a background as HubSpot's first e-commerce case study, Tom brings deep experience in content marketing and audience engagement. He's a strong advocate for using podcast guest appearances as a way to build share of voice, increase trust, and now—get found by AI.

You can learn more about Tom and his work at Interview Valet, where he offers resources like assessments and free copies of his book Podcast Guest Profits.

Get A Free Copy Of Tom's Book: https://interviewvalet.com/chatgpt/

Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com

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CONNECT WITH CARY

ChatGPT Podcast Website: www.ChatGPTExperiment.com
Marketing Podcast: www.PracticalMarketingShow.com
Cary's Agency Website: www.CMWeston.com
LinkedIn: https://www.linkedin.com/in/caryweston

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MUSIC CREDITS
The instrumental music used in this podcast is called "Curious" by Podington Bear.


Ever wondered how AI tools like ChatGPT could actually fit into your daily work or creative projects without the technical overwhelm? The ChatGPT Experiment-Simplifying Chat GPT For Curious Beginners is built for that exact moment of curiosity. Host Cary Weston demystifies artificial intelligence in a way that feels like a helpful conversation, stripping away the jargon to focus on practical, actionable steps. This podcast moves beyond theory, offering listeners a chance to hear how prompts are crafted and how responses can be shaped for real tasks in business, marketing, education, and personal growth. Each episode feels like a guided session, where Cary’s approachable style turns abstract concepts into clear tools you can use immediately. Whether you're looking to streamline a workflow, generate fresh ideas, or simply understand the buzz, the content meets you where you are. The natural flow of the podcast makes complex topics accessible, ensuring that every listener, regardless of their starting point, can build genuine capability. It’s about transforming that initial interest into tangible skill, one straightforward explanation at a time.
Author: Language: English Episodes: 100

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The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
Podcast Episodes
EP 17: Answering Listeners' ChatGPT Questions [not-audio_url] [/not-audio_url]

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