347: How to Create A Small Business Marketing Plan For Today's Social Media Scene With Lauren Tilden

347: How to Create A Small Business Marketing Plan For Today's Social Media Scene With Lauren Tilden

Author: Clever Girl Finance October 29, 2024 Duration: 1:00:59

On this podcast episode Lauren Tilden shares how to create a small business marketing plan for today's social media scene.

Lauren is a marketing coach who believes that great marketing can change the world. She's on a mission to prove that marketing doesn't have to be boring, icky, or scary—even for the biggest procrastinators and perfectionists!

After eight years in corporate marketing, Lauren launched her watercolor paper goods business, Good Sheila, in 2017 and hasn't looked back since. Now, she hosts the Making Good podcast and leads the small business marketing community Making Good Happen, where she helps creative entrepreneurs show up consistently with effective, true-to-them marketing. Her goal is to help creative entrepreneurs craft marketing strategies that feel authentic, boost their confidence, and make them impossible to ignore.

 

WHAT LAUREN DISCUSSED:

  1. Why marketing excites her
  2. Why having a solid marketing plan is essential for small businesses in today's social media-driven world
  3. How small businesses can identify the right social media platforms for their brand
  4. Key elements that should be included in a small business marketing plan
  5. The importance of consistency when it comes to social media marketing, and how small businesses can stay consistent
  6. Strategies small businesses can use to stand out in an oversaturated social media space

AND SO MUCH MORE

 

HOW TO KEEP UP WITH LAUREN:

 

Get the best-selling Clever Girl Finance Books: clevergirlfinance.com/books

Get access to 30+ free courses, worksheets, savings challenges, and our favorite banking resources: clevergirlfinance.com/course-packages

Read the Clever Girl Finance Blog: clevergirlfinance.com/blog

Follow us on Instagram: instagram.com/clevergirlfinance


Money conversations often happen behind closed doors, but The Clever Girls Know Podcast With Bola Sokunbi throws those doors wide open. Here, founder Bola Sokunbi of Clever Girl Finance moves beyond theory to host frank discussions with women who are actually navigating the messy, real-world journey toward financial freedom. You’ll hear from people at every stage-from those tackling overwhelming debt to others strategically building investments and businesses. These aren’t abstract interviews; they’re personal stories about the setbacks, the windfalls, and the daily decisions that shape a financial life. This podcast digs into the emotional and practical sides of money management, all through the lens of women taking control to design a future on their own terms. It’s a space where the jargon is stripped away, replaced by relatable experiences and actionable insights. Tuning in feels like joining a trusted circle where honesty about salaries, savings, and financial fears isn’t just allowed, it’s the whole point. The Clever Girl Finance platform built its reputation on empowering women with financial education, and this audio extension delivers that same value in an intimate, conversational format. Each episode serves as both a reality check and a source of motivation, reminding listeners that building wealth is a personal journey with many paths, all worth exploring.
Author: Language: English Episodes: 100

The Clever Girls Know Podcast With Bola Sokunbi
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