353: Starting Out As A Social Media Influencer: Tips For Monetizing And What Lauren Wishes She Knew

353: Starting Out As A Social Media Influencer: Tips For Monetizing And What Lauren Wishes She Knew

Author: Clever Girl Finance January 14, 2025 Duration: 56:06

On today's episode, Lauren Berty joins us to discuss key tips for monetizing as a social media influencer and what she wishes she knew.

Lauren is a mother, Creative Director, Social Media Strategist, and Content Creator at That Twin Mama, and host of That Twin Mama Podcast! Lauren and her Grammy award-winning husband became twin parents in 2020 with the unexpected birth of their Covid twins who joined their teenage big brother.

With an average monthly reach of millions across multiple social media platforms, the majority of Lauren's audience are moms who seek out her content for realistic portrayals of motherhood that make them feel seen and heard. Lauren inspires through humor and authenticity; working to dismantle the shame, guilt and unattainable idea of "perfection" that society enforces on mothers postpartum.

 

WHAT LAUREN DISCUSSED:

  • Her journey into social media influencing and how she got started.
  • The most important first steps for aspiring influencers.
  • Strategies for identifying a niche and target audience effectively.
  • Ways to start monetizing social media, even with a smaller following.
  • The importance of authenticity and building trust with followers.
  • Approaching brands for partnerships and key considerations during these interactions.
  • Common pitfalls in the influencer industry and how beginners can avoid them.
  • Things she wishes she had known before starting her influencing career.
  • Tips on managing the business side of influencing, including contracts, finances, and taxes.
  • Staying motivated and consistent in a competitive industry.

AND SO MUCH MORE

 

HOW TO KEEP UP WITH LAUREN:

 

Get the best-selling Clever Girl Finance Books: clevergirlfinance.com/books

Get access to 30+ free courses, worksheets, savings challenges, and our favorite banking resources: clevergirlfinance.com/course-packages

Read the Clever Girl Finance Blog: clevergirlfinance.com/blog

Follow us on Instagram: instagram.com/clevergirlfinance


Money conversations often happen behind closed doors, but The Clever Girls Know Podcast With Bola Sokunbi throws those doors wide open. Here, founder Bola Sokunbi of Clever Girl Finance moves beyond theory to host frank discussions with women who are actually navigating the messy, real-world journey toward financial freedom. You’ll hear from people at every stage-from those tackling overwhelming debt to others strategically building investments and businesses. These aren’t abstract interviews; they’re personal stories about the setbacks, the windfalls, and the daily decisions that shape a financial life. This podcast digs into the emotional and practical sides of money management, all through the lens of women taking control to design a future on their own terms. It’s a space where the jargon is stripped away, replaced by relatable experiences and actionable insights. Tuning in feels like joining a trusted circle where honesty about salaries, savings, and financial fears isn’t just allowed, it’s the whole point. The Clever Girl Finance platform built its reputation on empowering women with financial education, and this audio extension delivers that same value in an intimate, conversational format. Each episode serves as both a reality check and a source of motivation, reminding listeners that building wealth is a personal journey with many paths, all worth exploring.
Author: Language: English Episodes: 100

The Clever Girls Know Podcast With Bola Sokunbi
Podcast Episodes
409: How I Lost 40% of My Retirement Savings (A Huge Money Mistake) [not-audio_url] [/not-audio_url]

Duration: 10:37
New Book - Clever Girl Millionaire; A Guide to Redefining What's Possible, Turning Ambitions into Actions, and Dreams into Millions - Available to order now Let me share a money mistake that still stings to talk about. B…
403: How Brittany Crushed Her $39K Debt in 8 Months [not-audio_url] [/not-audio_url]

Duration: 51:33
New Book - Clever Girl Millionaire; A Guide to Redefining What's Possible, Turning Ambitions into Actions, and Dreams into Millions - Available to order now On this episode of the podcast, we're joined by Brittany Charle…
401: 3 Easy Ways to Start Investing—Without the Stock Market [not-audio_url] [/not-audio_url]

Duration: 11:38
New Book - Clever Girl Millionaire; A Guide to Redefining What's Possible, Turning Ambitions into Actions, and Dreams into Millions - Available to order now Today, I'm breaking down 3 easy, beginner-friendly ways to inve…
400: Budgeting With Irregular Income? Try These Game-Changing Tips [not-audio_url] [/not-audio_url]

Duration: 13:10
New Book - Clever Girl Millionaire; A Guide to Redefining What's Possible, Turning Ambitions into Actions, and Dreams into Millions - Available to order now A lot of people think budgeting only works with a steady payche…