386: Reinvent Yourself At 40 (Or Any Age!) Design Your Next Chapter with Purpose and Financial Confidence

386: Reinvent Yourself At 40 (Or Any Age!) Design Your Next Chapter with Purpose and Financial Confidence

Author: Clever Girl Finance October 21, 2025 Duration: 1:08:34

On this episode of the podcast, we're joined by Deon Stokes, MBA—entrepreneur, speaker, strategist, and founder of The Ambition Brand—for a powerful conversation about what it really takes to reinvent yourself at 40 (or any age).

Deon shares her own journey from political campaigns to building successful businesses in media, strategy, and tech, and now dedicates her platform to helping ambitious women design lives and careers that align with their purpose and financial goals.

With nearly two decades of experience, Deon breaks down the mindset shifts, planning tools, and practical strategies women need to confidently pivot, whether they're launching a new business, starting over after a setback, or simply craving a life that feels more aligned and fulfilling.

 

What Deon Discussed on the Podcast:

  • Her personal story and how it shaped her mission to help women reinvent themselves.
  • What reinvention looks like after 40 and why this stage of life is so powerful for transformation.
  • Key financial mindset shifts women need to make before leaping into a new career, business, or passion project.
  • How to craft an intentional reinvention plan that aligns with ambition and financial wellness.
  • Using planners, clarity exercises, and income projections to map out a new chapter.
  • Encouragement for women who feel it's "too late" to make a bold pivot.
  • The role of discipline in turning purpose into sustainable financial and personal progress.
  • The first three steps to take when ready for reinvention but unsure where to start.

AND SO MUCH MORE

 

How to Keep Up With Deon:

 

Subscribe to the Clever Girl Finance newsletter for weekly motivation: clevergirlfinance.com/subscribe


Get the best-selling Clever Girl Finance Books: clevergirlfinance.com/books


Get access to 30+ free courses, worksheets, savings challenges, and our favorite banking resources: clevergirlfinance.com/course-packages


Read the Clever Girl Finance Blog: clevergirlfinance.com/blog


Follow us on Instagram: @clevergirlfinance


Money conversations often happen behind closed doors, but The Clever Girls Know Podcast With Bola Sokunbi throws those doors wide open. Here, founder Bola Sokunbi of Clever Girl Finance moves beyond theory to host frank discussions with women who are actually navigating the messy, real-world journey toward financial freedom. You’ll hear from people at every stage-from those tackling overwhelming debt to others strategically building investments and businesses. These aren’t abstract interviews; they’re personal stories about the setbacks, the windfalls, and the daily decisions that shape a financial life. This podcast digs into the emotional and practical sides of money management, all through the lens of women taking control to design a future on their own terms. It’s a space where the jargon is stripped away, replaced by relatable experiences and actionable insights. Tuning in feels like joining a trusted circle where honesty about salaries, savings, and financial fears isn’t just allowed, it’s the whole point. The Clever Girl Finance platform built its reputation on empowering women with financial education, and this audio extension delivers that same value in an intimate, conversational format. Each episode serves as both a reality check and a source of motivation, reminding listeners that building wealth is a personal journey with many paths, all worth exploring.
Author: Language: English Episodes: 100

The Clever Girls Know Podcast With Bola Sokunbi
Podcast Episodes
343: Do This To Start Achieving Your Goals! [not-audio_url] [/not-audio_url]

Duration: 12:02
It is so exciting to think about the possibilities of what can happen when we actually achieve our goals. Unfortunately, so many of us give up on our goals before we even get started. So tune in to learn key ways in whic…
341: How To Create A Biweekly Budget [not-audio_url] [/not-audio_url]

Duration: 9:42
A biweekly budget is perfect for those who get paid every other week. It helps you structure your budget around your paychecks so you can better plan your finances. Learn out how to create a biweekly budget that works fo…
340: Ideas To Save $1,000 Fast [not-audio_url] [/not-audio_url]

Duration: 12:15
Sometimes an extra $1000 can come in really handy. Whether to pay some bills, save money for an upcoming trip, or expand your emergency fund, who wouldn't want another $1,000? If this sounds like something you are intere…
338: Mindset Shifts You Need To Make Today For Financial Abundance [not-audio_url] [/not-audio_url]

Duration: 10:51
On this podcast episode, let's discuss the key mindset shifts you need to make today for your financial abundance! When it comes to having a broke mindset, I've been there - especially when I was trying to save money and…
337: Are You Frugal Or Are You Just Cheap? [not-audio_url] [/not-audio_url]

Duration: 9:21
Being frugal and being cheap have a lot in common — they are both about saving money. So, what's the difference between cheap and frugal in real terms? On this episode, learn the difference between being cheap vs being f…
336: How Reni Helped 100 People Save Over $862,210 [not-audio_url] [/not-audio_url]

Duration: 37:29
On this podcast episode, Reni Odetoyinbo @xoreni shares how she helped 100 people save over $862,210 in 2023. Reni is a financial literacy educator and content creator. After purchasing her first home at the age of 23, s…
334 How To Start A Successful Family Business With Kaitlin Leung [not-audio_url] [/not-audio_url]

Duration: 1:00:34
On this podcast episode, Kaitlin Leung co-founder of the family business @thewoksoflife share her experience and tips on how to start a successful family business. Since its founding in 2013, The Woks of Life has become…