Alicia Proctor - Visual Experience Leader

Alicia Proctor - Visual Experience Leader

Author: the co-lab October 22, 2024 Duration: 21:37

Alicia Proctor is a Senior Executive, Visual Experience and Store Design leader who creates best in class visual storytelling for iconic/ luxury brands. She has led the visual strategy for Lancôme, Dior, Estee Lauder Companies Global Designer Fragrance division and Clinique NA. Her expertise includes designing innovative environments capturing the brand vision and elevating the consumer journey.

In this episode, Alicia talks with Alicynne Sher about her illustrious career in luxury and beauty, from her beginnings in California and Idaho to prominent roles at Estee Lauder. They discuss career transitions, challenges, and the evolving retail industry, highlighting the importance of storytelling and networking.



Behind every successful brand, collection, or campaign in the worlds of fashion, beauty, and luxury, there are people with stories that rarely make the front page. The co-lab career stories brings those narratives to the forefront, moving past polished resumes to explore the real, often winding journeys of professionals. This isn't about theoretical advice; it's a series of candid conversations hosted by members of the co-lab community themselves. You'll hear from a CEO reflecting on a pivotal early mistake alongside an assistant buyer navigating their first major season, all within the same episode. The dialogue naturally covers the unexpected detours, the jobs that didn't work out, and the moments of mentorship that changed everything. By focusing on personal experience rather than industry abstraction, this podcast reveals the human texture of creative and commercial fields. It serves as a reminder that a career is rarely a straight line, especially in fast-paced sectors driven by art and aesthetics. Tune in for genuine reflections on building a life in these visually compelling industries, where every story adds a new thread to the broader tapestry.
Author: Language: English Episodes: 100

The co-lab career stories
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