Erica Guider - Sales Executive, 42 Technologies

Erica Guider - Sales Executive, 42 Technologies

Author: the co-lab May 13, 2025 Duration: 15:40

Erica Guider is a Sales Executive at 42 Technologies with deep roots in retail, having spent her childhood weekends in her family’s boutique tagging merchandise and managing displays. After graduating from Parsons, she brought her creative and commercial expertise to brands like Tory Burch, 7 For All Mankind, Sandro, and Maje. When the pandemic disrupted the industry, Erica pivoted into tech, joining 42 Technologies as their first Customer Success Manager.

In this episode, Julia Maimone-Medwick chats with Erica, who went from growing up in her parents’ boutique to working for top fashion brands and then made a bold leap into tech at 42 Technologies during the pandemic. She shares how her retail roots shaped her success in tech, the power of networking, and her side hustle in job matchmaking. A must-listen for anyone navigating a career pivot or curious about the overlap between fashion and tech.


Behind every successful brand, collection, or campaign in the worlds of fashion, beauty, and luxury, there are people with stories that rarely make the front page. The co-lab career stories brings those narratives to the forefront, moving past polished resumes to explore the real, often winding journeys of professionals. This isn't about theoretical advice; it's a series of candid conversations hosted by members of the co-lab community themselves. You'll hear from a CEO reflecting on a pivotal early mistake alongside an assistant buyer navigating their first major season, all within the same episode. The dialogue naturally covers the unexpected detours, the jobs that didn't work out, and the moments of mentorship that changed everything. By focusing on personal experience rather than industry abstraction, this podcast reveals the human texture of creative and commercial fields. It serves as a reminder that a career is rarely a straight line, especially in fast-paced sectors driven by art and aesthetics. Tune in for genuine reflections on building a life in these visually compelling industries, where every story adds a new thread to the broader tapestry.
Author: Language: English Episodes: 100

The co-lab career stories
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