Jen White - Creative Director, Drawing From Memory

Jen White - Creative Director, Drawing From Memory

Author: the co-lab January 30, 2024 Duration: 18:49

Jen White is a branding expert that guides companies beyond surface-level branding to build mindshare and capture market share.
She combines her background in fine art, expertise in consumer branding, and 20+ years of entrepreneurial experience to shepherd brands to their most powerful market potential. She has worked with both public and private organizations across CPG and beauty including: Seed Beauty, Johnson and Johnson, Markwins Beauty Brands, Sovos Brands and international giants including Belcorp and AJE Group. From independent brands still in their nascent stages to mature multinational corporations, she helps organizations enhance brand stewardship and grow brand equity.

On this episode, Jen talks with Sam Baker about the leap she took in deciding where to go to school and the circumstances that led to her starting a career in which she's always worked for herself.


Behind every successful brand, collection, or campaign in the worlds of fashion, beauty, and luxury, there are people with stories that rarely make the front page. The co-lab career stories brings those narratives to the forefront, moving past polished resumes to explore the real, often winding journeys of professionals. This isn't about theoretical advice; it's a series of candid conversations hosted by members of the co-lab community themselves. You'll hear from a CEO reflecting on a pivotal early mistake alongside an assistant buyer navigating their first major season, all within the same episode. The dialogue naturally covers the unexpected detours, the jobs that didn't work out, and the moments of mentorship that changed everything. By focusing on personal experience rather than industry abstraction, this podcast reveals the human texture of creative and commercial fields. It serves as a reminder that a career is rarely a straight line, especially in fast-paced sectors driven by art and aesthetics. Tune in for genuine reflections on building a life in these visually compelling industries, where every story adds a new thread to the broader tapestry.
Author: Language: English Episodes: 100

The co-lab career stories
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