Katharine McKee - Founder, Morphology Consulting

Katharine McKee - Founder, Morphology Consulting

Author: the co-lab October 31, 2023 Duration: 14:33

After a 16 year career building out digital commerce capability for companies in pillars such as CPG, Luxury, Beauty and Apparel, Katharine McKee founded Morphology Consulting, a digital commerce consultancy that creates long term profitable growth for their clients by helping them understand and adhere to algorithmic systems online.

A Forbes Next 1000 honoree and veteran in digital commerce, Katharine is a leader in ecommerce and an expert on systems, who focuses on building profitable growth models for brands and retailers. To date, Katharine has overhauled the digital go-to-market for more than 50 brands, including Fortune 500's such as Coty, Luxottica and IPG Media Brands and has sustainably increased client’s revenue up to 600% YoY.


On this episode, Katharine speaks with Priya Jain about how she got her start in e-commerce and what her career path might have looked like had she not lost her athletic scholarship due to injury.


Behind every successful brand, collection, or campaign in the worlds of fashion, beauty, and luxury, there are people with stories that rarely make the front page. The co-lab career stories brings those narratives to the forefront, moving past polished resumes to explore the real, often winding journeys of professionals. This isn't about theoretical advice; it's a series of candid conversations hosted by members of the co-lab community themselves. You'll hear from a CEO reflecting on a pivotal early mistake alongside an assistant buyer navigating their first major season, all within the same episode. The dialogue naturally covers the unexpected detours, the jobs that didn't work out, and the moments of mentorship that changed everything. By focusing on personal experience rather than industry abstraction, this podcast reveals the human texture of creative and commercial fields. It serves as a reminder that a career is rarely a straight line, especially in fast-paced sectors driven by art and aesthetics. Tune in for genuine reflections on building a life in these visually compelling industries, where every story adds a new thread to the broader tapestry.
Author: Language: English Episodes: 100

The co-lab career stories
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