Sam Baker - CEO, Sam Baker Consulting

Sam Baker - CEO, Sam Baker Consulting

Author: the co-lab January 23, 2024 Duration: 18:32

Sam Baker transforms underperforming ecommerce sites into powerful selling tools that help her clients generate double-digit incremental revenue each year.

Sam’s ecommerce background includes web optimization at Abercrombie & Fitch, digital marketing at Vera Bradley and consulting clients such as Under Armour and Intercontinental Hotel Group. Her consultancy specializes in A/B Testing, UX improvements, and Retention and Acquisition strategies.

On this episode, Sam speaks with Jen White about how she got into a career that didn't exist when she was in college and about the challenges of moving from working a corporate job to running her own business.


Behind every successful brand, collection, or campaign in the worlds of fashion, beauty, and luxury, there are people with stories that rarely make the front page. The co-lab career stories brings those narratives to the forefront, moving past polished resumes to explore the real, often winding journeys of professionals. This isn't about theoretical advice; it's a series of candid conversations hosted by members of the co-lab community themselves. You'll hear from a CEO reflecting on a pivotal early mistake alongside an assistant buyer navigating their first major season, all within the same episode. The dialogue naturally covers the unexpected detours, the jobs that didn't work out, and the moments of mentorship that changed everything. By focusing on personal experience rather than industry abstraction, this podcast reveals the human texture of creative and commercial fields. It serves as a reminder that a career is rarely a straight line, especially in fast-paced sectors driven by art and aesthetics. Tune in for genuine reflections on building a life in these visually compelling industries, where every story adds a new thread to the broader tapestry.
Author: Language: English Episodes: 100

The co-lab career stories
Podcast Episodes
Temi Agbede - Fractional Marketing Executive & Advisor [not-audio_url] [/not-audio_url]

Duration: 19:09
Temi is a seasoned marketing and eCommerce leader with 15+ years of experience driving growth for DTC brands from $10M to $100M+. Now a Fractional Marketing Executive & Advisor, she helps brands scale through holistic st…
Cathy Quain - CEO, Compass + Nail [not-audio_url] [/not-audio_url]

Duration: 20:22
Cathy Quain is a seasoned brand leader with 25+ years driving growth for top lifestyle, luxury, and outdoor brands. She’s led DTC, retail, and eCommerce strategies as CEO, President, and VP at companies like Krewe, Mandu…
Sandra Finkelstein - Fashion Innovation Leader [not-audio_url] [/not-audio_url]

Duration: 27:47
Sandra Finkelstein is a fashion innovation leader who builds next-gen brands, platforms, and ideas that drive growth. She leverages GenAI and machine learning to streamline trend detection, product creation, and design w…
Erica Guider - Sales Executive, 42 Technologies [not-audio_url] [/not-audio_url]

Duration: 15:40
Erica Guider is a Sales Executive at 42 Technologies with deep roots in retail, having spent her childhood weekends in her family’s boutique tagging merchandise and managing displays. After graduating from Parsons, she b…
Alexis Carey - Social Media and Influencer Marketing Specialist [not-audio_url] [/not-audio_url]

Duration: 14:00
Alexis Carey is a social media and influencer marketing specialist with over 4 years of experience in the beauty, food and beverage, and lifestyle industries. As a Campaign Manager at Foodie Tribe, she drives brand growt…
Claire Steichen - Founder, Clear Strategy Coaching [not-audio_url] [/not-audio_url]

Duration: 22:51
Claire Steichen founded Clear Strategy Coaching in 2008 to help ambitious mid-career professionals reach their goals, authentically and without burn-out. Claire is the author of “Confidence at Work: The High Achiever’s G…
Madelyn Ulrich - Founder, Madelyn Ulrich Health & Wellness Coaching [not-audio_url] [/not-audio_url]

Duration: 16:16
Madelyn is the founder of Madelyn Ulrich Health & Wellness Coaching, a National Board Certified Health and Wellness Coach (NBC-HWC), and a MindBodyGreen Certified Health Coach who helps high-achieving women in leadership…
Fariba Jalili - COO/Global Operations Executive [not-audio_url] [/not-audio_url]

Duration: 11:51
Fariba Jalili is a COO/Global Operations Executive with over 20 years of experience in leadership and operations. Fariba has held positions with industry leaders such as Donna Karan, Calvin Klein, Diane von Furstenberg,…
Andreas Skorski - Founder and CEO,  <Genesys> AI™ [not-audio_url] [/not-audio_url]

Duration: 12:09
Andreas Skorski is the founder and CEO of <Genesys> AI™, an AI company building artificial intelligence to connect the world of commerce. connects every aspect of the retail value chain through AI, from catalogue product…