Targeted TNR: Getting the Most Bang for Your Buck, Part 2, Featuring Bryan Kortis, National Programs Director for Neighborhood Cats

Targeted TNR: Getting the Most Bang for Your Buck, Part 2, Featuring Bryan Kortis, National Programs Director for Neighborhood Cats

Author: The Community Cats Podcast December 16, 2025 Duration: 35:08

"Knowing where the cats are is only half the battle—knowing how to reach the people who care for them is what makes targeting truly work."

This episode is sponsored-in-part by Maddie's Fund.

In Part 2 of this dynamic webinar, Brian Kortis of Neighborhood Cats returns to guide us through the nuts and bolts of implementing a targeted TNR program. If Part 1 was the "why," this episode is the "how." Learn how to identify where to focus your resources using data such as shelter intake, complaint calls, and community insights. Brian explains how to structure your outreach—from yard signs to door knocking—and how to overcome challenges like uncooperative caretakers or underestimated cat populations.

Through real-world case studies and expert recommendations, you'll understand the importance of spatial continuity, microtargeting, and setting achievable sterilization goals, even when resources are tight. You'll also explore tools for measuring program success—whether you're tracking shelter intake, complaint reduction, or cat population decline through on-the-ground censuses.

Whether you're targeting an entire city or a single block, this episode equips you with strategic tools to design and execute efficient, high-impact TNR campaigns.

Press Play Now For:

  • How to use data to pinpoint high-need areas
  • Estimating cat populations using human-to-cat ratios
  • Outreach methods that work: flyers, billboards, boots on the ground
  • Who should do the trapping—and why you can't always rely on caretakers
  • The importance of measuring results and how to adapt on the fly
  • A new frontier: Microtargeting based on real-time shelter data

Resources Mentioned:

Sponsor Links:

  • Maddie's Fund (https://www.communitycatspodcast.com/maddies643)

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Tuning into The Community Cats Podcast feels like joining a thoughtful conversation with neighbors who share a deep concern for the feline lives intertwined with our own. This isn't just about admiration from afar; it's a practical, compassionate resource for anyone who has ever wondered how to help the unowned cat in their backyard or navigate the complexities of local animal welfare. Each episode builds a supportive environment through genuine dialogue, bringing together voices from the front lines-including caregivers, veterinarians, non-profit founders, and community organizers. You'll hear real stories and actionable strategies that blend the heart of family and pets with the necessary mechanics of business and non-profit work, making it accessible for listeners of all ages, including kids involved in community care. The education provided here demystifies everything from Trap-Neuter-Return (TNR) to colony management and public policy, empowering you with the information to make a tangible difference. This podcast recognizes that helping community cats is a multifaceted endeavor, and its discussions reflect that holistic view, fostering a sense of shared purpose and practical knowledge you can apply right where you live.
Author: Language: English Episodes: 50

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