How do I change my editing business to a new niche?

How do I change my editing business to a new niche?

Author: Malini Devadas May 24, 2021 Duration: 41:02

Featured editor: Michelle Waitzman, http://michellewaitzman.com

It's fairly common for editors to pick up whatever work is going, even if it's not their ideal type of editing, type of project or type of industry. We think, 'we'll do this for a while until that 'thing' comes along...', the ideal project that will set us on the path to the work we most enjoy. But after a while it's become a habit to do the same work, and we're stuck, getting known for doing work that we're not keen to continue doing.

Today's guest, Michelle, wonders if it's the right thing to change the pattern of work she's been doing and seek out the work she'd enjoy more, even if it doesn't pay well.

So, I challenged that assumption. How do you know you won't find clients who will pay you well for doing the work you love?

But be mindful of what messages you keep telling yourself about the thing you really want to do.

In today's episode I discuss with Michelle how she could change her positioning to attract the work she most wants to do. We discover, as we're near the end of our chat, that zeroing in on what it is that we love can mean peeling back the layers of habit we've built up over the years of striving for a successful editing business.

Is it time you stepped back to consider whether you're fulfilling your life and business goals?


…………………………….


If you want to get clear on your money, marketing and mindset, check out 'Boost Your Editing Income', my e-course and group coaching program.


Malini Devadas brings her experience as a marketing mindset coach directly to the world of freelance editing in The Confident Freelance Editor. Here, the often-overlooked pillars of marketing and personal mindset take center stage, moving beyond just technical skills to address what truly builds a sustainable and fulfilling practice. Each episode is crafted for editors who know their craft but might feel stuck navigating the business side-those looking to attract better clients, increase their income, and crucially, reclaim their time for a life outside of work. You’ll hear a practical blend of Malini’s direct advice, coaching-style reflections, and conversations with others who have navigated similar paths. The focus remains consistently on actionable steps that translate into real-world confidence, whether discussing how to communicate value to potential clients or shifting internal beliefs about pricing and worth. This isn't about generic business tips; it's a specialized resource that speaks directly to the unique challenges and opportunities within the editing field. Tune in for a thoughtful and supportive guide that helps transform the struggle of running a solo operation into the pleasure of growing a business designed on your own terms.
Author: Language: English Episodes: 71

The Confident Freelance Editor
Podcast Episodes
Top 5 mistakes: Focusing on doing rather than being [not-audio_url] [/not-audio_url]

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061: As editors, we like to learn, read and look at things from all angles. If we're not feeling ready and confident in our business, we can focus too much on consuming more content. We convince ourselves we need to know…
Top 5 mistakes: Being scared of rejection [not-audio_url] [/not-audio_url]

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060: As editors, when we're putting our content out into the world to attract more clients, being scared of rejection and fearing criticism can be seriously debilitating to business. When you're assuming the worst and no…
Top 5 mistakes: Relying on emotions rather than metrics [not-audio_url] [/not-audio_url]

Duration: 12:53
058: When it comes to running a business, it's really important to acknowledge our emotions. Our actions come from how we feel. So while most of us want to be given a to-do list, most of the time that isn't enough. We ha…
Top 5 mistakes: Not understanding what your clients want [not-audio_url] [/not-audio_url]

Duration: 12:28
057: This is the first of a series where I'll be talking about the most common mistakes I see freelance editors making when trying to promote their businesses. In this episode I'll be talking about the problem of not und…
How do I stop self-sabotaging my own efforts to establish my niche? [not-audio_url] [/not-audio_url]

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056: Featured editor: Jen Tolnay, Jen Tolnay Editorial and Writing Services Jen has plenty of corporate editing experience and wants to move toward her ideal work in fiction book editing. She's almost finished a course a…
How to create an opt-in [not-audio_url] [/not-audio_url]

Duration: 18:44
55: Building an email list of people who are interested in your business, so you can contact them directly, is a great idea. We've talked about email marketing on the show before, when I spoke to email expert Yael Keon (…
What is coaching and how can it help me? [not-audio_url] [/not-audio_url]

Duration: 16:57
54: Today I want to talk to you about what coaching is, as well as what it isn't. The term 'coaching' is used widely today, and conjures up different meanings for different people. Some people turn to a coach when they s…
How do I escape the fear of never getting another client? [not-audio_url] [/not-audio_url]

Duration: 35:49
53: Featured editor: Sue Toth, Sue Toth Writing and Editing Services Today's episode talks about the fear many of us experience when quoting for editing jobs. Even if we've had a consistent run of incoming leads and enqu…