How do I find clients who value my skills

How do I find clients who value my skills

Author: Malini Devadas January 11, 2021 Duration: 38:59

033: Featured editor: Cecily Myers, Creative Collaborations, http://www.creativecollaborations.org/

Cecily's been doing freelance editing, focusing on creative collaborations, while working full time. She's hoping to find more clients so she can transition out of her job to pursue editing with a good pipeline of work. Cecily knows she needs to find ways to stand out in a crowded market.

In this episode, we discuss strategies for social media and email marketing to help attract people who need your editing skills and to build relationships with potential clients.

We also talk about pricing. How we price our work can be a reflection of how we value our own skills. It can be tempting to lower our rates in order to win editing work. If this sounds like you, you might find this discussion valuable.


Malini Devadas brings her experience as a marketing mindset coach directly to the world of freelance editing in The Confident Freelance Editor. Here, the often-overlooked pillars of marketing and personal mindset take center stage, moving beyond just technical skills to address what truly builds a sustainable and fulfilling practice. Each episode is crafted for editors who know their craft but might feel stuck navigating the business side-those looking to attract better clients, increase their income, and crucially, reclaim their time for a life outside of work. You’ll hear a practical blend of Malini’s direct advice, coaching-style reflections, and conversations with others who have navigated similar paths. The focus remains consistently on actionable steps that translate into real-world confidence, whether discussing how to communicate value to potential clients or shifting internal beliefs about pricing and worth. This isn't about generic business tips; it's a specialized resource that speaks directly to the unique challenges and opportunities within the editing field. Tune in for a thoughtful and supportive guide that helps transform the struggle of running a solo operation into the pleasure of growing a business designed on your own terms.
Author: Language: English Episodes: 71

The Confident Freelance Editor
Podcast Episodes
How can I get clients to send work on time? [not-audio_url] [/not-audio_url]

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010: How can I get clients to send work on time? When clients drag their heels in submitting content, one minute you're left with gaps, and the next you're scrambling to get the work done. In this episode, I'll give you…
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009: How are you handling the uncertainty in the midst of the COVID-19 pandemic? We're people, as well as business owners, and we need to take care of all facets of our personal and professional wellbeing.
How do I justify a higher rate? [not-audio_url] [/not-audio_url]

Duration: 13:27
008: It's hard to raise your rates when potential clients say your quote is too high. Continually justifying your prices is exhausting. I'll discuss how to approach obtaining higher-paying work.
What do I do when a project doesn't pay enough? [not-audio_url] [/not-audio_url]

Duration: 14:24
006: You know what you need to be charging, but then you keep getting work that falls short of your target income/rates. What can you do to show the value of editing and get work that's priced accordingly?
How do I stop feeling scared about asking for the rates I want? [not-audio_url] [/not-audio_url]

Duration: 11:04
004: Especially when you're starting out, it's easy to underquote and then regret it later. If you wonder how you'll ever get comfortable with setting higher rates and sticking to them, have a listen to this episode wher…
Should I market myself as a specialist or generalist? [not-audio_url] [/not-audio_url]

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003: It's time to get stuck into whether niching is right for you. Thinking of specialising but unsure if it's a good move? Getting stuck at this crossroads can stall your marketing efforts – what to put on your website?…
Should I engage contractors in my editing business? [not-audio_url] [/not-audio_url]

Duration: 14:24
002: What do you need to consider when engaging sub-contractors in your editing business? When you have too much work on as a sole trader, you might wonder if it's worthwhile bringing someone else on. You need some help…
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Duration: 6:25
001: Welcome! Today I'm talking about how I hope this podcast will help you grow your editing business. What's holding you back from achieving your goals in your editing business? Is it time to overcome these fears and m…