How important is SEO for my editing website?

How important is SEO for my editing website?

Author: Malini Devadas August 16, 2021 Duration: 39:03

064:

Featured editor: Michelle Bourbonniere, Edited by Michelle

Feeling daunted by the thought of SEO? 'Search Engine Optimisation' for your website can sound complicated and like it's only for technical types. There are several things you can do to help your website to appear near the top of online search results (that's the point of SEO) but, actually, is SEO the most important thing you need to be doing right now?

Many editors tell me they have to get their websites 'right' before they launch their services — so much so that they spend their time on creating content and fiddling with their site, hiding away from the outreach needed to find clients quickly.

My guest is a freelance editor who specialises in SEO and does keyword research and content planning for her clients. But Michelle also maintains a great perspective on what place SEO has in your marketing mix.

In this episode we discuss how SEO is a long-term strategy, and how having the best optimised site isn't going to get you clients overnight. It's important to connect with people beyond the website.

Until your website brings in results from your work on SEO, being active on social media and via email with your audience gets your website out there and builds that 'know, like and trust' factor.

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Mentioned in this episode:

Take a look back at our episode with Yael Keon, email marketing expert
Ep039: How can email marketing benefit my editing business?


Michelle's training on keywords and Google Search Console
Training videos https://editedbymichelle.com/editboost

 

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If you want to find more clients, earn more money and have more free time, check out 'Boost Your Editing Income', my e-course and group coaching program.


Malini Devadas brings her experience as a marketing mindset coach directly to the world of freelance editing in The Confident Freelance Editor. Here, the often-overlooked pillars of marketing and personal mindset take center stage, moving beyond just technical skills to address what truly builds a sustainable and fulfilling practice. Each episode is crafted for editors who know their craft but might feel stuck navigating the business side-those looking to attract better clients, increase their income, and crucially, reclaim their time for a life outside of work. You’ll hear a practical blend of Malini’s direct advice, coaching-style reflections, and conversations with others who have navigated similar paths. The focus remains consistently on actionable steps that translate into real-world confidence, whether discussing how to communicate value to potential clients or shifting internal beliefs about pricing and worth. This isn't about generic business tips; it's a specialized resource that speaks directly to the unique challenges and opportunities within the editing field. Tune in for a thoughtful and supportive guide that helps transform the struggle of running a solo operation into the pleasure of growing a business designed on your own terms.
Author: Language: English Episodes: 71

The Confident Freelance Editor
Podcast Episodes
How many clients do you need? [not-audio_url] [/not-audio_url]

Duration: 9:16
020: Have you ever thought about how many clients you actually need? I ask this because when I work with editors on their marketing message, one of the first things I'll suggest is that they choose a niche (or maybe a co…
Losing some money vs losing the sale [not-audio_url] [/not-audio_url]

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019: So often I hear about editors who are underquoting because they are scared of losing the job -- I used to do this too. This is usually deliberate (e.g. shave off a few hours, reduce the rate) and we convince ourselv…
How 'nice' are you? [not-audio_url] [/not-audio_url]

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018: We equate niceness with people who do things for free. So does that mean that people who charge (and particularly those who charge a lot) are somehow not 'nice'? In this episode, I ask you to consider how you judge…
Does the world need another blog post about editing? [not-audio_url] [/not-audio_url]

Duration: 11:16
017: These days it seems like everyone's blogging; content marketing is all the rage. With so many people writing about the topic, does the world really need another blog post about editing? It's easy to feel discouraged…
Letting go of the outcome [not-audio_url] [/not-audio_url]

Duration: 14:34
016: A common factor in what's holding us back from action is fear. I see this a lot in my experience as a mindset coach. It's not about not knowing enough. Information is everywhere. As editors we can readily find the i…
Three things you can do today to find a client [not-audio_url] [/not-audio_url]

Duration: 12:56
015: It can feel scary to go out and find clients, so we often spend our time taking what I call 'passive action'. Designing a logo or tweaking our website can feel like we're doing something constructive. But without cl…
The myth of passive income [not-audio_url] [/not-audio_url]

Duration: 15:22
014: Are you thinking about selling digital products to create passive income opportunities for your business? The idea of 'passive income' is appealing in many ways. Do the work once, sell it many times over. There are…
What is the best website platform? [not-audio_url] [/not-audio_url]

Duration: 14:15
013: What is the best website platform to use for your editing business? Trick question - there is no such thing. When it comes to websites, popular platforms include: Wordpress, Weebly, Wix, Squarespace -- they all have…
The power of client referrals [not-audio_url] [/not-audio_url]

Duration: 9:17
012: Most people don't buy from someone they don't know. We ask friends for a recommendation. Our past clients and contacts can refer new clients to us... once they know we are looking and would welcome referrals! Don't…