How many clients do you need?

How many clients do you need?

Author: Malini Devadas October 12, 2020 Duration: 9:16

020:

Have you ever thought about how many clients you actually need?

I ask this because when I work with editors on their marketing message, one of the first things I'll suggest is that they choose a niche (or maybe a couple). At this point I am often met by a lot of resistance from people who are scared they will 'miss out on work' if they narrow down their offerings.

And, full disclosure, I have that fear too!

But when we get worried about all the work it's going to take to promote our business and generate a lot of leads, it's worthwhile taking a step back to consider how many projects we really need each month. Wouldn't we rather be doing work we're passionate about rather than things we don't enjoy? If so, it can make sense to spend a bit of time to narrow down our target market.

What I've learned over many years is that even when we think we're being specific, we can be a lot more specific!


Malini Devadas brings her experience as a marketing mindset coach directly to the world of freelance editing in The Confident Freelance Editor. Here, the often-overlooked pillars of marketing and personal mindset take center stage, moving beyond just technical skills to address what truly builds a sustainable and fulfilling practice. Each episode is crafted for editors who know their craft but might feel stuck navigating the business side-those looking to attract better clients, increase their income, and crucially, reclaim their time for a life outside of work. You’ll hear a practical blend of Malini’s direct advice, coaching-style reflections, and conversations with others who have navigated similar paths. The focus remains consistently on actionable steps that translate into real-world confidence, whether discussing how to communicate value to potential clients or shifting internal beliefs about pricing and worth. This isn't about generic business tips; it's a specialized resource that speaks directly to the unique challenges and opportunities within the editing field. Tune in for a thoughtful and supportive guide that helps transform the struggle of running a solo operation into the pleasure of growing a business designed on your own terms.
Author: Language: English Episodes: 71

The Confident Freelance Editor
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