Losing some money vs losing the sale

Losing some money vs losing the sale

Author: Malini Devadas October 5, 2020 Duration: 12:00

019: So often I hear about editors who are underquoting because they are scared of losing the job -- I used to do this too.

This is usually deliberate (e.g. shave off a few hours, reduce the rate) and we convince ourselves that the reduction in the price is necessary.

What are the risks? It's likely you'll:

  • set client expectations that future jobs are also going to be that low
  • be left working unpaid hours where you could have better-paying work
  • feel tired
  • feel unappreciated
  • feel resentful
  • find it harder to quote more next time.


How can you avoid returning to the pattern of agonising over your quotes and reducing your prices?

In this episode, I'll talk about how using data and work samples helps you set realistic prices.

I encourage you to take the emotion out of quoting so you can feel confident that you're being paid appropriately.


Malini Devadas brings her experience as a marketing mindset coach directly to the world of freelance editing in The Confident Freelance Editor. Here, the often-overlooked pillars of marketing and personal mindset take center stage, moving beyond just technical skills to address what truly builds a sustainable and fulfilling practice. Each episode is crafted for editors who know their craft but might feel stuck navigating the business side-those looking to attract better clients, increase their income, and crucially, reclaim their time for a life outside of work. You’ll hear a practical blend of Malini’s direct advice, coaching-style reflections, and conversations with others who have navigated similar paths. The focus remains consistently on actionable steps that translate into real-world confidence, whether discussing how to communicate value to potential clients or shifting internal beliefs about pricing and worth. This isn't about generic business tips; it's a specialized resource that speaks directly to the unique challenges and opportunities within the editing field. Tune in for a thoughtful and supportive guide that helps transform the struggle of running a solo operation into the pleasure of growing a business designed on your own terms.
Author: Language: English Episodes: 71

The Confident Freelance Editor
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