What is coaching and how can it help me?

What is coaching and how can it help me?

Author: Malini Devadas June 7, 2021 Duration: 16:57

54:

Today I want to talk to you about what coaching is, as well as what it isn't.

The term 'coaching' is used widely today, and conjures up different meanings for different people. Some people turn to a coach when they seek to be held accountable to their goals. Others want someone to give them advice (which I think of as mentoring) as to which direction they should go with their business.

Regular listeners to the Edit Boost Podcast will have heard me coaching editors to help them identify their desired goals and decide the first steps to get there. But I've also given advice from time to time. My approach, as reflected in the coaching calls on this show, is a mix of coaching and mentoring that my clients have found effective for getting them unstuck in business. It's been so rewarding to see my clients' businesses take off after I've helped them uncover their own potential, step into their confidence and take action to achieve the goals that are important to them (as opposed to other people's expectations).

Today I'll share with you my thoughts about what coaching is and what it isn't; hopefully this will give you a better understanding of what I mean when I talk about 'coaching'.

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If you want to get clear on your money, marketing and mindset, check out 'Boost Your Editing Income', my e-course and group coaching program.


Malini Devadas brings her experience as a marketing mindset coach directly to the world of freelance editing in The Confident Freelance Editor. Here, the often-overlooked pillars of marketing and personal mindset take center stage, moving beyond just technical skills to address what truly builds a sustainable and fulfilling practice. Each episode is crafted for editors who know their craft but might feel stuck navigating the business side-those looking to attract better clients, increase their income, and crucially, reclaim their time for a life outside of work. You’ll hear a practical blend of Malini’s direct advice, coaching-style reflections, and conversations with others who have navigated similar paths. The focus remains consistently on actionable steps that translate into real-world confidence, whether discussing how to communicate value to potential clients or shifting internal beliefs about pricing and worth. This isn't about generic business tips; it's a specialized resource that speaks directly to the unique challenges and opportunities within the editing field. Tune in for a thoughtful and supportive guide that helps transform the struggle of running a solo operation into the pleasure of growing a business designed on your own terms.
Author: Language: English Episodes: 71

The Confident Freelance Editor
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