What not to worry about when you're starting out (aka procrasti-tasks)

What not to worry about when you're starting out (aka procrasti-tasks)

Author: Malini Devadas October 19, 2020 Duration: 16:51

021:  The harsh truth is that without clients, you have no business. And even though there are things we can do right now to find clients (such as sharing our marketing message or contacting potential clients), these outreach activities feel quite scary to many people. So we can fill our time with other busy-work instead, and we convince ourselves that these are absolutely critical things to be doing right now. I'm talking about creating a logo or getting yet another editing qualification. Of course, there is a place and time for doing those things, but if you have no clients then your focus should be on getting some money coming into your business ASAP.

In this episode, I'll share how it's so easy to get distracted by these 'procrasti-tasks' that keep you from the important work of actually starting or growing your business. I'll help keep you focused on the key things you need to do to get your first clients.


Malini Devadas brings her experience as a marketing mindset coach directly to the world of freelance editing in The Confident Freelance Editor. Here, the often-overlooked pillars of marketing and personal mindset take center stage, moving beyond just technical skills to address what truly builds a sustainable and fulfilling practice. Each episode is crafted for editors who know their craft but might feel stuck navigating the business side-those looking to attract better clients, increase their income, and crucially, reclaim their time for a life outside of work. You’ll hear a practical blend of Malini’s direct advice, coaching-style reflections, and conversations with others who have navigated similar paths. The focus remains consistently on actionable steps that translate into real-world confidence, whether discussing how to communicate value to potential clients or shifting internal beliefs about pricing and worth. This isn't about generic business tips; it's a specialized resource that speaks directly to the unique challenges and opportunities within the editing field. Tune in for a thoughtful and supportive guide that helps transform the struggle of running a solo operation into the pleasure of growing a business designed on your own terms.
Author: Language: English Episodes: 71

The Confident Freelance Editor
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