Social media is your testing ground—flops vanish, wins multiply. Host Trevor Grimes sits down with LinkedIn devotee Kate Erwin (a self-described “I live on LinkedIn for a living” writer) to trade honest stories about content that lands—and the plenty that doesn’t. Kate moved from “typical content marketer” to guiding B2B tech brands and their executives on LinkedIn, armed with twelve years of writing, slam-poetry stage chops, and a mindset of “test the weird thing.”
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Together they unpack why social posts are low-risk labs, the three must-haves for ghost-writing an exec’s voice, and how memes can “sneak vegetables into mac-and-cheese” by serving insight without the hard sell. Expect straight talk on pricing creative work, turning “not right now” into future deals, and why self-advocacy beats viral wish-casting. Actionable, human, and refreshingly unpretentious.
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Guest Bio
Kate (Brady) Erwin is an extroverted writer who has “lived on LinkedIn” for over twelve years. An English major turned slam-poetry award-winner, she now helps B2B tech brands and their executives grow reach and mindshare on LinkedIn—often via her consultancy, Ghost Megaphone. A big performer and part-time karaoke DJ, Kate blends storytelling, meme culture, and honest strategy to make business content actually resonate.
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What We Cover
- Why social media is the safest place to experiment—if a post flops, almost nobody sees it.
- Kate’s “big three” for successful ghostwriting: firm executive buy-in, an internal project manager, and leaders with real stories.
- Using memes to “sneak in your message without shoving it down their throats.”
- The value of “test the weird thing” and letting LinkedIn lag on trends so you look original.
- Pricing creative work: why ghostwriting for execs “always costs more—higher, higher.”
- Turning a “not right now” reply into future business through consistent, chill follow-ups.
- Lessons from Chili Piper and Close on brand voice, collaboration, and embracing edgy ideas.
- Self-advocacy: posting your wins and simply asking past contacts for new work.
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Resources Mentioned
- Scrappy ABM – ABM in a Day workshop – free live session, Aug 7
- Chili Piper
- Close
- Ghost Megaphone
- Will Aitken & Travis Tyler
- Gong
- ThePath
- Silicon Valley (TV)
- TikTok & YouTube Shorts
- Facebook Marketplace
- Ted Lasso (TV)
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