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Two 30: two days every six months, 30 minutes every month (with Benji Block) | Ep. 22

Two 30: two days every six months, 30 minutes every month (with Benji Block) | Ep. 22

Author: Trevor Grimes December 18, 2025 Duration: 41:35
The Content Crowd
BusinessArtsEducationMarketing

Why would we spend time recording audio and leave it there when you can easily turn on your camera and start? Trevor Grimes is here with Benji Block to talk about video podcasts, trust building, and feeling like you’re a “fly on the wall” while Trevor and Benji are talking.

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Benji shares a simple content strategy: record a full season every six months, plus 30 minutes once a month to answer questions, cut video clips, and turn the rest into LinkedIn posts. The through line is pre-production: the stuff you do before you hit record—why you’re creating what you’re making, the first 30 seconds, titles, and thumbnail—so it’s less of a headache and more “you,” not an arms race for people’s attention.

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Guest Bio

Benji Block says he helps companies build impact through video. He’s spent the last five years helping build 55+ podcasts from scratch, and he’s coached 100+ business leaders on communication and using video to grow their businesses. Before that, he spent years in the agency and nonprofit church sectors, leading creative teams. In 2025, he launched his own venture through Signature Series, producing numerous video podcasts.

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What we cover

  • Podcasts in the business world skyrocketed when COVID happened, and a lot of people thought audio-only was “really easy.”
  • Video is not for everyone—it depends on your strategy.
  • “As soon as they can see your face,” there’s personalization: it feels like being a fly on the wall in the conversation.
  • Two 30: record long-form content in a two-day sprint, then a 30-minute recurring meeting to ask 10 to 15 questions, cut clips, and turn the rest into LinkedIn written posts.
  • “Your brain turns into mush” after too many topics—most people can’t record more than four in a day.
  • Pre-production is the most important and often overlooked thing: hook / first 30 seconds/thumbnail/three to five different titles for YouTube.
  • Three-by-three method: three main points and three mini points for each.
  • Fear, curiosity, and desire drive people to click—and it’s not clickbait if the content is actually helpful and you deliver after that one line.

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Things mentioned

  • Scrappy ABM
  • Chat GPT
  • CapCut
  • LinkedIn
  • YouTube + YouTube Shorts
  • TikTok
  • Creator Hooks (Jake Thomas)
  • My First Million (Sam Parr)
  • Alex Hormozi + MrBeast
  • iTunes
  • Facebook
  • Series of Unfortunate Events
  • Jesus (parables)

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Low-Tech, High-Impact Account-Based Marketing

If you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.

Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.


There's a constant pressure to produce more, to follow every algorithm shift, and to mimic what seems to be working for everyone else. The Content Crowd steps away from that noise. Hosted by Trevor Grimes, this podcast is a conversation for anyone building a brand, an audience, or a creative practice who feels that chase is ultimately hollow. Instead of another list of quick tips, episodes delve into the substance behind sustainable work. You'll hear explorations of creative habits that last, storytelling approaches that actually resonate with people, and honest breakdowns of what goes into making content that means something. It’s for founders, marketers, and creators who believe that a more human-centered approach isn't just idealistic-it's effective. The discussions naturally span business strategy, the art of communication, and the practical education needed to execute ideas well. Tuning in means moving past the fatigue of empty output and finding a more thoughtful path to making things that connect.
Author: Language: English Episodes: 29

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The Content Crowd
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