Consistency, not perfection, is what actually keeps content moving forward. In this conversation, host Trevor Grimes sits down with Briana Yates, Project Manager at Vers Creative, to talk about wrangling creatives, building trust with clients, and keeping projects on track without losing sight of the human side of the work.
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Briana shares candid lessons from years of balancing account management, project timelines, and client relationships. She breaks down why organic, scrappy content often outperforms polished production, how to scope projects in ways that protect both sides, and why showing up consistently—even with small actions—is the key to earning long-term trust.
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Listeners will come away with simple, repeatable ways to stay accountable, avoid scope creep, and build processes that make creative work sustainable.
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👤 Guest Bio
Briana Yates is a Project Manager at Vers Creative, an agency working with nonprofits and faith-based organizations across the U.S. Over the last five years, she’s managed client relationships, led marketing initiatives, and supported creative teams in producing consistent, meaningful results. With experience spanning project management, account direction, and even stepping into a marketing director role, Briana brings a grounded perspective on what it takes to deliver creative work that actually gets done.
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📌 What We Cover
- The real difference between an account manager and a project manager—and why Briana often plays both roles
- How to wrangle creatives and clients while still keeping projects on brand and on point
- Why scrappy, organic content often performs better than polished production
- Simple ways to overcome hesitation when filming yourself or encouraging clients to create video content
- Building processes in real time: why “figure it out as you go” can be the best approach
- The importance of clear project scoping and how to handle scope creep with clients
- Why consistency and fast replies build trust that lasts longer than any single campaign
- The “pennies in the bank” approach to showing up for clients and teammates
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🔗 Resources Mentioned
- Vers Creative
- Jaden Young’s idea of “walk in the park content”
- Alex Hormozi’s short-form video approach
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Low-Tech, High-Impact Account-Based Marketing
If you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.
Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.
