Copywriters are teachers. We teach customers how the products and services we write about help them. In this episode of The Copywriter Club Podcast, I spoke with teacher turned copywriter Meredith Cooley about all the ways copywriters use their teaching skills. Even if you don’t think you’re a teacher, you’ll learn a lot from this episode—including a simple copywriting lesson from Bluey. Yes, that Bluey. Click the play button below, or scroll down for a full transcript.
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Transcript:
Rob Marsh: Copywriters are teachers. So should more teachers be copywriters? This is The Copywriter Club Podcast.
A few years ago I had a conversation with one of my copywriting mentors. She mentioned that she had considered teaching as a possible career path. And I shared that I had the same thought when I started my career. Then we talked about the number of former teachers we knew who had left the classroom to write copy. And that’s when it dawned on me that copywriting isn’t just something that former teachers or potential teachers do.
Copywriting is teaching. But instead of practicing that skill in a classroom, copywriters are teaching on the page or on the screen, helping potential customers learn about products and solutions, about processes and unique mechanisms, and how to solve the very real problems and pains they are experiencing in their lives.
In the years since, I’ve interviewed close to a dozen former teachers on this podcast… people who are still teaching, just not in a formal classroom any more.
Do you feel this as a copywriter? Do you see yourself as a teacher for your clients and their customers?
My guest for today’s podcast is Meredith Cooley, a teacher turned copywriter who has helped dozens of other teachers leave the classroom and become copywriters for various businesses around the world.
Teachers have so many skills that copywriters need, from project management to engaging with stakeholders at various levels of a business. And perhaps most importantly, good teachers have to be able to take dry, boring content and make it exciting for an often disinterested and bored audience.
And if you listened to last week’s episode, you heard me talk about how I’ve started teaching marketing at a local college here in my home town. The crossover between teaching students and writing for customers is large. And that’s what this episode is all about.
Even if you don’t see yourself as a teacher, this episode may change your mind about how you think about your relationship with the customers you write for.
Before we get to our interview, this episode is brought to you by Research Mastery. Research Mastery is the one-stop program or course that will change your writing for the better. Instead of just organizing words, you’ll have the tools and strategies you need to truly understand your customer so they relate to your offer and buy more often. Research Mastery digs into the 4 critical areas of research… if you miss one of them, your research just isn’t complete. And it includes the A.I. tools you need to do research faster, more effectively, and more profitably. You can learn more about this unqiue program at thecopywriterclub.com/researchmastery
And now my interview with Meredith Cooley.
