Episode 189 | Your Business Needs a PSL Product (lessons from Starbucks)

Episode 189 | Your Business Needs a PSL Product (lessons from Starbucks)

Author: Gemma Bonham-Carter September 23, 2024 Duration: 17:47
🍂 Fall vibes, business insights, and a dash of Pumpkin Spice! Today on The Course Creator Show, I’m spilling the tea (or should I say, the PSL) on how Starbucks transformed a seasonal drink into a marketing phenomenon. Love it or hate it, the Pumpkin Spice Latte (PSL) has revolutionized seasonal marketing, and there’s so much we, as course creators, can take from it. Grab your favorite cozy beverage and listen in as I break down how you can apply Starbucks’ PSL magic to your own business to c...

Ever wondered what it actually takes to create an online course that sells itself? That’s the central question driving The Course Creator Show. Host Gemma Bonham-Carter, an online business strategist with direct experience guiding over 14,000 entrepreneurs, cuts through the hype to share a more sustainable path. This isn't about grinding yourself into the ground; it's about building a business that generates serious revenue on a part-time schedule, granting you the genuine freedom to design your days around life, not the other way around. In each episode of this podcast, you'll hear the unvarnished strategies and operational details that separate fleeting ideas from lasting, profitable educational products. Gemma delves into the specifics of marketing, audience building, and product creation, all with a focus on preserving your sanity. You can expect frank conversations about pricing, launch sequences, and converting expertise into a streamlined income source. Tune in for a no-BS guide that feels like getting actionable advice from a trusted friend who’s already navigated the terrain, helping you move from concept to a course business that truly works.
Author: Language: en-us Episodes: 100

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