Episode 197 | How Apple, Amazon, Starbucks, and Glossier Crush Promotions—and What We Can Learn for Black Friday

Ever wondered what it actually takes to create an online course that sells itself? That’s the central question driving The Course Creator Show. Host Gemma Bonham-Carter, an online business strategist with direct experience guiding over 14,000 entrepreneurs, cuts through the hype to share a more sustainable path. This isn't about grinding yourself into the ground; it's about building a business that generates serious revenue on a part-time schedule, granting you the genuine freedom to design your days around life, not the other way around. In each episode of this podcast, you'll hear the unvarnished strategies and operational details that separate fleeting ideas from lasting, profitable educational products. Gemma delves into the specifics of marketing, audience building, and product creation, all with a focus on preserving your sanity. You can expect frank conversations about pricing, launch sequences, and converting expertise into a streamlined income source. Tune in for a no-BS guide that feels like getting actionable advice from a trusted friend who’s already navigated the terrain, helping you move from concept to a course business that truly works.