The importance of stories in an age of algorithms with Stuart Feil

The importance of stories in an age of algorithms with Stuart Feil

Author: Shorthand May 5, 2022 Duration: 1:14:53
In this episode of The Craft, Shorthand’s Dawn Murden chats with Stuart Feil, VP, Branded Content at Adweek. Stuart talks about how to be creative in the world of advertising, where clients, deadlines, and algorithms are often front of mind. As Stuart says, “We have to balance the needs of the audience and the needs of the client and make sure that both are met, which is not always the easiest thing in the world.” Listen as Stuart and Dawn discuss changes in media and advertising over the las...

Behind every great piece of digital content, there's a story about how it was made. The Craft, from Shorthand, pulls back the curtain on that process. Each conversation goes beyond surface-level advice, digging into the real-world decisions and creative challenges faced by the writers, designers, and editors who shape the work we see online. You'll hear how they navigate tight deadlines, collaborate across teams, and find new ways to connect with an audience. This isn't just a theoretical discussion; it's a practical look at the tools, methods, and occasional strokes of genius that lead to standout results. For anyone who builds digital content professionally, this podcast serves as a regular source of grounded insight and genuine inspiration. Tune in to discover the nuanced strategies and human stories behind compelling web content, and find fresh perspective for your own projects.
Author: Language: en-us Episodes: 13

The Craft
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How new technology is transforming storytelling with Eva Domínguez [not-audio_url] [/not-audio_url]

Duration: 1:00:44
In this episode of The Craft, Shorthand’s Dawn Murden chats with Eva Domínguez, Director at Immersive Creatures. Eva shares how to use technologies like augmented reality (AR) and 3D tools to create immersive stories. As…