episode 029: Mikey Scott

episode 029: Mikey Scott

Author: with May Globus August 11, 2021 Duration: 1:21:31
There isn’t anything Mikey Scott can’t do. The marketing and branding powerhouse has had a successful career in action sports and fashion & lifestyle brands, from being a professional snowboarder to running the global marketing at Herschel Supply for over six years. He grew up in Markham, Ontario, with a love for skateboarding, soccer and his close-knit family. Eventually, he discovered snowboarding and ended up travelling the world as a pro boarder at sixteen with sponsorship from Ride, Oakley, Globe and Endeavour. After action sports, Mikey pivoted quickly into marketing, working his way up to global marketing director at Herschel Supply, VP of Global Marketing for an iconic VF Corporation brand in Antwerp (VF also has Supreme, The North Face, Vans & more). Now, he’s innovating in a different industry from his usual repertoire as the VP of Digital Marketing at @freshtrackscanada, a travel company that’s been around for more than two decades. Always thinking ahead, he also more recently launched the well-crafted accessories brand, he also launched accessories brand Issues Objects with his wife Shawna Olsten and several creative partners. In this raw and real conversation, we explore what it was like making a discovery about his father when he was nine, not letting trauma define you, the importance of quality vs. quantity in life, the five pillars he always operates from, his journey in the marketing world and getting after it, what fatherhood means to him, and much more.

There’s a particular texture to a life built around creating something meaningful, whether that’s a business, a work of art, or a new path forward. The Craft with May Globus pulls back the curtain on those lives through unhurried, intimate dialogues. May sits down with a diverse range of creators, founders, and pioneers, but the focus here is less on glossy success stories and more on the raw material of their journeys. You’ll hear the nuances of their creative process, the pivotal moments in their personal backstory, and how their philosophy shapes their daily existence. It’s an ongoing exploration of the shared humanity behind different kinds of work. What makes this podcast uniquely immersive is its commitment to being an audio-visual experience. Each conversation is accompanied by rich, editorial-style photography that provides a deeper, more sensory connection to the guest and their world. Think of it like a beautifully composed magazine feature that you can listen to, where the images and the dialogue work in concert. Tuning into this podcast feels like gaining quiet, privileged access to the minds of people who are thoughtfully shaping culture, one idea at a time.
Author: Language: English Episodes: 100

The Craft with May Globus
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