episode 041: Bridget Reichert

The ever-effervescent Bridget Reichert is a ball of walking human light. The long-time sales & marketing rep and exec for Vans is many things: an athlete, yoga teacher, breathwork practitioner, co-founder of women’s retreat The Drawout, and co-owner of the quaint and cozy Shoreline Tofino. She grew up in Saskatoon, despite her very natural west coast leanings. A water baby, she swam competitively for many years before discovering snowboarding, which quickly became her primary sports love. Bridget went into kinesiology after high school before shifting into finance, then finally marketing. A dream job at Burton Snowboards got her slowly moving west, first to Calgary, then to Vancouver—it was after a year of being in the city that she joined Vans and has been there ever since. In this conversation, we explore growing up as a competitive swimmer; her long-time career in action sports and her tight-knit community within the industry; how she found her way to yoga & breathwork and how they’ve essential to her being; the way The Shoreline Tofino came to be for her and her business partners; what embodiment and self-honouring mean to her personal journey; and much more.