episode 044: Danielle Barich

There is a natural elegance and sparkle to Paris-based Danielle Barich. The former event planner and now sensory strategist has worked with the likes of Nike, Monique Lhuillier, Bioderma, Nespresso and Veuve Clicquot to help them deliver brand & consumer experiences around the five senses: taste, touch, smell, hearing, sight. Born in Toronto, Danielle comes from a close-knit hockey family and has a mother & father with strong independent streaks and passions. An artistic child and teen, she was also deeply involved in sports, playing hockey and competitive sprint canoe. After high school, she went down the path of fashion and event planning, eventually working to create experiences in the luxury wedding industry. A major life change a few years ago brought her a new chapter in Paris, a place she had always felt drawn to. In this conversation, we examine her tight relationship with her parents and what she’s learned from both of them; balancing art and sports growing up; the long journey to her dream life in Paris; what a sensory strategist does and how she works with brands; the art & science of smell; how people can enhance their five senses; the ways our senses can play into future technology and the metaverse; and more.