episode 045: Tiffany Soper

episode 045: Tiffany Soper

Author: with May Globus March 2, 2022 Duration: 49:29
On a long list of women to admire, the classy, ambitious, and courageous Tiffany Soper is near the top of it. The well-respected veteran publicist began her career working for other PR professionals before landing at Hawksworth Communications, then becoming a partner at Avenue PR. She now has her own agency Nine Point Agency, with a client roster focused on lifestyle, cannabis, and wellbeing. She was born and raised on the north shore, the second eldest daughter of four children whose parents had been world-class competitive ice dance figure skaters. Her home environment growing up was very loving but unpredictable at times, as one of her parents battled alcoholism. Tiffany left home at 18-years-old to expand her worldview and spent time in Australia and Japan, before coming back to go to @capilanou and then @royalroadsu in Victoria. She eventually found herself in PR after observing the publicist at a restaurant she worked at, and began steadily building a career and name for herself. More recently, she became a mother to a beautiful daughter, deciding a few years ago to have a baby on her own. In this conversation, we dive deep into her parent’s love story and the ups and downs of her childhood; her chapter in abroad after high school and what she learned most about herself in that time; the qualities she and her team look for when vetting potential PR clients; her profound healing journey with the help of ayahuasca and spirituality over the last few years; the decision to become a single mother by choice and what it’s brought to her life; what she wants her daughter to know most; and more.

There’s a particular texture to a life built around creating something meaningful, whether that’s a business, a work of art, or a new path forward. The Craft with May Globus pulls back the curtain on those lives through unhurried, intimate dialogues. May sits down with a diverse range of creators, founders, and pioneers, but the focus here is less on glossy success stories and more on the raw material of their journeys. You’ll hear the nuances of their creative process, the pivotal moments in their personal backstory, and how their philosophy shapes their daily existence. It’s an ongoing exploration of the shared humanity behind different kinds of work. What makes this podcast uniquely immersive is its commitment to being an audio-visual experience. Each conversation is accompanied by rich, editorial-style photography that provides a deeper, more sensory connection to the guest and their world. Think of it like a beautifully composed magazine feature that you can listen to, where the images and the dialogue work in concert. Tuning into this podcast feels like gaining quiet, privileged access to the minds of people who are thoughtfully shaping culture, one idea at a time.
Author: Language: English Episodes: 100

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