episode 046: Vince Garcia

Vince Garcia emanates warmth and welcoming energy—he’s someone who feels immediately like an old friend upon first meeting. One of the four cofounders of award-winning Kasama Chocolate, he has spent the last six years building the bean-to-bar artisanal chocolate brand from the ground up (and with no formal chocolate-making experience) with his business partners. He grew up on the north shore, the son of Filipino parents who immigrated to Canada in the 1970s. Roller hockey, soccer, and basketball were a big part of his childhood—it was in roller hockey where he met his long-time friends Stefan, Oliver, and Dom, who eventually became his future business partners, too. Working at a creative agency like DDB or Rethink had been Vince’s ultimate career goal as a young adult, until life presented another option after he inherited a family property in the Philippines that grew cacao beans. In this conversation, we discuss how cultural identity and being a bit of an outsider shaped his view of himself and the world; the genesis story of Kasama and its growth since launching in 2016; what the word ‘kasama’ means in Tagalog and the political charge it represents back in the Philippines; working with cacao bean farmers and the importance of building trust with them; the creative process for coming up with a new bar flavour; the difference between a chocolatier and a chocolate maker; why he and his business partners have been called ‘chocolate punks’; emerging trends in the industry; what he appreciates about his three business partners and his friendship with each of them; and more.