2574: Turning Hygiene Challenges Into Practice Growth

2574: Turning Hygiene Challenges Into Practice Growth

Author: Dental Consulting August 13, 2026 Duration: 31:18

On today's episode, Dr. Mark Costes sits down with Wendy Briggs live from Thrive Live 2026 in Las Vegas. Wendy shares her perspective on the current state of dental hygiene, including the ongoing provider shortage, rising wages, temp labor trends, and the growing need for practices to shift from hiring to recruiting. She explains how strong hygiene departments are built through better systems, clearer communication, elevated patient care, and compensation models that create wins for the patient, the provider, and the practice. 

Wendy and Mark also discuss assisted hygiene, risk assessment, preventive therapy, periodontal care, treatment advocacy, and how hygienists can help drive treatment acceptance by making conditions visual and partnering more effectively with the doctor. Throughout the conversation, Wendy emphasizes that production should never be the goal, but rather the natural result of serving patients at the highest possible level.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES


Running a dental practice is about so much more than clinical skills; it's a complex business that demands leadership, strategy, and personal resilience. The Dentalpreneur Podcast w/ Dr. Mark Costes directly addresses that reality, moving past generic advice to offer concrete conversations for growth. Each episode features in-depth discussions with leading voices from dentistry and beyond, focusing on the actionable lessons that have shaped their success. You'll hear candid explorations of practice profitability, team management, systems efficiency, and the personal development required to lead effectively. The dialogue acknowledges the unique pressures and isolation that can come with the profession, providing a sense of community and practical solutions. This isn't just about working harder, but about working smarter to build a practice that supports a more balanced and fulfilling life. By translating high-level business and entrepreneurial concepts into the specific context of a dental office, the podcast serves as a ongoing resource for dentists who see themselves as innovators and business owners. Tune in for honest stories, strategic insights, and the mindset shifts needed to thrive both in the operator and in the marketplace.
Author: Language: English Episodes: 50

The Dentalpreneur Podcast w/ Dr. Mark Costes
Podcast Episodes
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