How Baina Turned The Humble Towel Into A Design Must-Have

How Baina Turned The Humble Towel Into A Design Must-Have

Author: The Design Files October 3, 2024 Duration: 44:56

Since launching in 2019, Baina has taken the humble towel from a utilitarian textile to a must-have design product with a cult following, including A-list celebrities like  Cindy Crawford and Dakota Fanning.

Even if you don’t know Baina by name, we bet you’ve spotted their checkerboard towels at your local beach, or in some of your favourite bathroom inspo photos. 

In this episode, founders and childhood best friends Bailey Meredith and Anna Fahey share how they used their backgrounds in the fashion industry to elevate the everyday ritual of bathing in their bestselling designs! 

Read the article on this interview over at The Design Files here, and visit Baina's website to shop their collections.


Every other week, The Design Files Talks opens up a conversation that feels like pulling up a chair in a creative studio. Lucy Feagins, founder of Australia's long-running design platform, sits down with the country's most thoughtful makers, designers, and artists. These aren't just surface-level chats; they delve into the real, often messy, process behind creating a beautiful and considered life. You'll hear architects explain the emotional weight of a renovation, gardeners discuss the philosophy behind their plots, and furniture makers unpack the journey toward sustainable practice. It’s a podcast that connects the dots between aesthetics and everyday living, exploring how intention shapes our homes, our leisure, and our environment. The discussions are grounded, practical, and rich with the kind of insights that come from over a decade of deep engagement with the design community. For anyone curious about the stories behind the spaces we inhabit and the objects we live with, this series offers a genuine and inspiring listen.
Author: Language: English Episodes: 83

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