The Problem With Digital Marketing

The Problem With Digital Marketing

Author: Daniel Rowles and Ciaran Rogers September 15, 2023 Duration: 17:37
We usually spend our podcast episodes offering practical digital marketing advice to help you enhance your careers, but today we flip the script and take a look at digital marketing problems that plague the landscape. Join us on today's episode as we dissect the lack of control we see as digital marketers and the challenges social algorithms pose. We also delve into the difficulties marketers encounter when trying to gauge the true impact of their effort, as well as the controversial "grift culture" and sacrificing authenticity for short-term gains. This episode is a must-listen - stay tuned! We also have a 20% discount AND free pass gold giveaway to the Revenue Marketing Summit in London this November, a packed two days of the latest insights, tools and strategies from globally renowned companies including Uber, Pinterest and HSBC. Show notes - https://targetinternet.com/resources/the-problem-with-digital-marketing Have feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

Every week, Daniel Rowles and Ciaran Rogers sit down to untangle the fast-moving world of online business. Their The Digital Marketing Podcast is a direct line to the strategies that actually work, cutting through the noise to deliver practical insights you can use immediately. Without any adverts to interrupt the flow, each episode blends thoughtful conversations with global experts and a clear breakdown of the latest news, essential tools, and emerging techniques. Whether you're managing a team, building a brand, or looking to sharpen your own skills, the discussion always focuses on giving you a genuine edge. It’s this mix of deep-dive analysis and accessible explanation that has built a listenership across more than 180 countries. Created by Target Internet, the podcast turns complex topics into engaging listening, perfect for a commute or a walk, where learning feels less like a chore and more like a conversation with well-informed colleagues. You’ll come away from each episode not just informed about trends like e-commerce and analytics, but equipped with a clearer idea of how to apply them.
Author: Language: English Episodes: 100

The Digital Marketing Podcast
Podcast Episodes
Eight Psychology Experiments for Marketers [not-audio_url] [/not-audio_url]

Duration: 45:06
What happens when you combine practical digital marketing experience with behavioural science? In this episode, Daniel Rowles is joined by Phil Agnew, host of the Nudge podcast and a specialist in behavioural science, to…
Gamification for Digital Marketing [not-audio_url] [/not-audio_url]

Duration: 30:12
What happens when clicks get harder to earn, paid media gets more expensive, and audiences spend less time engaging with static content? In this episode of The Digital Marketing Podcast, Daniel Rowles explores why gamifi…
How to Drive AI Adoption - A Step-by-Step Case Study [not-audio_url] [/not-audio_url]

Duration: 27:10
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Emma Tronson, Deputy Director of Marketing at Aston University, for a practical, honest and refreshingly structured look at how to move beyond…
Dealing With Exponential Change - Leadership in an AI-Driven World [not-audio_url] [/not-audio_url]

Duration: 27:43
AI is accelerating change at a pace most organisations have never had to manage before. For marketers and business leaders, this is not just another wave of innovation. It is a fundamental shift from linear change to exp…
Generative AI Update - What the Latest Model Wars Mean for Marketers [not-audio_url] [/not-audio_url]

Duration: 16:31
The generative AI landscape has shifted again, and at speed. In this update episode, Daniel Rowles breaks down a rapid sequence of releases from OpenAI and Google, explaining what has actually changed, what genuinely mat…